Director of Admissions

About the Role

Lead the sales and marketing efforts for the campus as the Director of Admissions. This position is responsible for developing and executing sales strategies to meet revenue targets through nurturing current referrals, generating new qualified referrals, and increasing community and professional awareness.

Responsibilities

• Lead and manage the sales team to achieve revenue and census goals.
• Meet established targets for referrals and admission conversion for the Health Center.
• Manage the sales process by understanding prospective residents' needs and educating them about the benefits of campus programs and services.
• Increase community awareness and reputation through participation in outside events, professional groups, and stakeholder organizations.
• Utilize established sales processes and systems to perform job duties, track information, compile data, and achieve desired community goals.
• Develop and implement a strategic, rolling 90-day sales plan that supports campus goals, using sales data to achieve sales metrics.
• Perform audits on local competitors and provide data to the Trilogy Home Office.
• Identify and work with local clinical and non-clinical referral partners to develop and convert referrals in accordance with sales policies and procedures.
• Respond to all potential referrals with timely follow-up and ensure the Customer Relationship Management (CRM) system is up to date.
• Conduct high-value sales activities including onsite hospital assessments, tours, campus meals, and events with the goal of moving sales forward.
• Work with the Executive Director to facilitate training and continuous coaching for Admissions Coordinator, Guest Relations, and any community staff that may need to field an inquiry call or conduct a walk-in or scheduled tour.
• Manage the community sales and marketing budget.
• Collaborate with the Executive Director to develop and maintain an effective internal referral program with residents and families.
• Support the Executive Director in ensuring the campus, including all available rooms, model rooms, common areas, and grounds, are staged, marketable, and aligned with Trilogy Standards; perform daily work orders for maintenance needs that support first impressions/move-in readiness.
• Share business results and the story behind the numbers in monthly business reviews.
• Work with Life Enrichment to ensure social channels best reflect the quality of service offering.
• Ensure adequate financial records and cost reports are submitted to the Executive Director upon request or as necessary.
• Serve on, participate in, and attend various committees of the health campus, such as Power Meeting, Census Calls, Medicare meetings, Quarterly Advisory Board, Peer Reviews, etc.
• Communicate during daily stand-up meetings scheduled move-ins and pending referrals.
• Partner with the Home Office marketing team to develop sales tools and messaging that align with strategic sales objectives.
• Other duties as assigned.

Requirements

• Associate Degree
• 3-5 years of experience
• Travel: 50%

Location

Kingston Health Center of Perrysburg
345 E Boundary St
Perrysburg, OH

Benefits

• Competitive salaries and weekly pay
• 401(k) Company Match
• Mental Health Support Program
• Student Loan Repayment and Tuition Reimbursement
• Health, vision, dental & life insurance (kick in on the first of the month after your start date)
• First-time homebuyers’ program
• HSA/FSA
• And so much more!