Director of Admissions

About the role

Salem Academy and College is the oldest continuously operating educational institution for girls and women in the country. Founded in 1772, the institution has engaged in transformational change to innovate women's education. The mission is to make education accessible to all, preparing students to make a bold impact locally, nationally, and globally through liberal arts education. Our graduates are committed to making the world a better, healthier, and more equitable place.

Essential Duties and Responsibilities

• Manages the College Admissions' recruitment team to include the counselors, assistant directors, and welcome center/visit coordinator.
• Develops and oversees the training of the recruitment team in areas including admissions travel, visitation events, prospective student/family follow-up.
• Works closely with the VP of Enrollment Management to envision and implement a consistent, on-brand digital and written communication plan and marketing strategies in alignment with the prospective first year and transfer student enrollment goals.
• Attends communication meetings and relevant planning sessions with the VP.
• Expands and enhances the Office of Admissions' tactics for engaging with the prospective student population.
• Evaluates admissions conversion data to develop communication campaigns to impact conversion rates and show rates at campus events.
• Assists in the creation, copywriting, evaluation, and execution of Admissions email campaigns through Slate. Assists in the development of strategies to integrate social media and other web efforts into the broader communication plan for the Office of Admissions.
• Responds to inquiries from prospective students regarding the application process, financial aid, learning experience and other related inquiries.
• Counsels and communicates with prospective students, parents, and guidance counselors through one-on-one interviews, group presentations, open houses, receptions, and other recruitment events.
• Schedules visits to high schools and community colleges and participates in college fairs, and other recruitment events, including virtual events, to communicate the educational opportunities available at Salem to external populations, i.e., prospective students, parents, alumni, community college transfer students and adult learners.
• Hosts and assists with planning on-campus and virtual events.
• Communicate with prospective students, school administrators, guidance and/or college counselors and other vital decision makers in the college planning process in person, via phone calls, written and electronic communication, or through current technology to develop and nurture relationships to encourage enrollment and attendance at Salem.
• Oversees the first-year undergraduate student application process.
• Identifies and fosters partnerships between Salem Academy & College and local stakeholders and partners.

Qualifications

• Bachelor’s Degree; Master’s Degree preferred;
• Working knowledge of the admissions process, including recruitment/yield strategies, territory management, customer relationship management (CRM) software, and admissions cycles;
• Demonstrated understanding of innovative uses of technology and media in the recruitment and admissions process;
• Superior communication, organizational and interpersonal skills; must possess the skills to collaborate, communicate and cooperatively work with faculty, staff and administration as well as internal and external stakeholders;
• Strong computer skills to include proficiency with Google suite, Microsoft Word, PowerPoint and Excel, and the ability to conduct Internet research;
• Strong written and presentation skills;
• Commitment to the values and environment of an educational institution and its mission and goals;
• Ability to develop and implement data-driven metrics to assess the effectiveness of media campaigns;
• Ability to prepare and analyze statistical information for tracking and reporting;
• Demonstrated ability to exercise effective independent judgment;
• Ability to handle multiple projects simultaneously with strong attention to detail; professionalism, and problem solving skills;
• Ability to multi-task in a fast-paced environment with fluctuating priorities and deadlines;
• Ability to deal effectively with confidential information;
• Ability to work extended hours (nights and weekends), as needed;
• Ability to travel extensively; must have a valid driver’s license and satisfactory driving record.