Director of Admissions

Key Responsibilities

• Provide direction and management for the admissions staff
• Develop the admissions operations plan in support of the division president's operational goals
• Ensure enrollment strategies are coherently developed and effectively implemented across the campus
• Align enrollment services priorities with the admissions strategic plan
• Oversee the management and operations of admissions, enrollment, and orientation services
• Develop, review, and monitor recruitment and enrollment strategies to meet campus enrollment goals
• Analyze statistics and trends to determine enrollment outcomes
• Manage enrollment forecast models in collaboration with campus leadership
• Collaborate in the development of recruitment marketing materials
• Establish measurable goals for the admissions organization and partner with campus leadership on hiring, mentoring, and team accountability
• Audit recruitment strategies annually using metrics and trend data
• Recruit, train, develop, and manage staff to increase leads, conversions, and enrollment results
• Maintain current records of all sales and prospecting activity, including calls, presentations, group deals, and follow-ups, within the CRM
• Plan, manage, and execute promotional events to increase enrollments and conversion
• Build relationships with local organizations and chambers of commerce to raise visibility and strengthen community relations
• Deliver regular specialized training to develop the team's sales skills
• Monitor campus and industry trends and adjust business strategy to respond to market changes and competitive activity

Supervisory Responsibilities

• Direct management of all admissions representatives, typically 4 to 12 direct reports
• Responsible for the overall direction, coordination, and evaluation of the admissions organization
• Hiring, training, planning and assigning work, appraising performance, rewarding and disciplining employees, and resolving complaints and problems in accordance with company policy and applicable law

Minimum Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• Prior experience as a director or executive at a proprietary college preferred
• Three to five years of supervisory experience
• Proven ability to manage and motivate professionals as a cohesive team
• Excellent communication with staff and the community, with a persuasive, results-oriented style
• Willingness to work extended hours, including evenings and weekends, to meet business objectives
• Ability to read, analyze, and interpret technical journals, financial reports, and legal documents
• Ability to respond to inquiries, complaints, and audit findings from regulatory agencies or internal audits
• Ability to write proposals that conform to prescribed style and format
• Comfortable presenting to top management, public groups, and senior leadership