Director of Admissions and Marketing- Esperanza College

Key Responsibilities

• Develop and implement comprehensive marketing and recruitment strategies to increase visibility and attract prospective students.
• Oversee the entire admissions process, including application review, interviews, and enrollment decisions.
• Lead and manage the admissions and marketing teams, providing guidance, training, and performance evaluations.
• Collaborate with academic departments and external partners to promote programs and initiatives.
• Analyze market trends and competitor activities to identify opportunities for growth and improvement.
• Manage the admissions budget and allocate resources effectively.
• Monitor and report on key performance metrics related to admissions and marketing campaigns.
• Ensure compliance with institutional policies and accreditation standards.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Education, or a related field; Master’s degree preferred.
• Proven experience in admissions, marketing, or enrollment management, preferably within an educational setting.
• Strong leadership and team management skills.
• Excellent communication, interpersonal, and organizational abilities.
• Ability to develop and execute strategic plans and marketing campaigns.
• Proficiency in CRM systems, data analysis tools, and digital marketing platforms.
• Knowledge of higher education policies, trends, and best practices.
• Ability to work collaboratively across departments and with external stakeholders.