Director of Admissions and Enrollment, Alpha - $250,000/year USD

Key Responsibilities

• Lead and deliver a high-trust, highly selective enrollment process that secures the right families while safeguarding the integrity and performance of the Alpha model.

Basic Requirements

• 3+ years providing premium, individualized service in settings where service quality has a direct effect on brand reputation (education, luxury hospitality, premium membership, high-value services, or owner-operated businesses).
• Proven ownership of a complete client, admissions, or enrollment experience from initial contact through onboarding.
• Proven ownership of enrollment expansion or a comparable high-value customer acquisition objective, including active lead generation, local market or community partnership development, and documented conversion or growth achievements.
• Experience managing 20+ concurrent client, guest, or family relationships at various stages, supported by a clear tracking and prioritization system.
• Ability to offer specific examples of consultative decision-making, including situations where you recommended against your product or service when the fit was poor.
• Professional written communication background with senior executives, high-net-worth clients, or sophisticated audiences.
• Willingness to reside in or relocate within 60 days to one of the following locations: San Rafael (Marin County), CA; or Palo Alto, CA.
• Authorized to work in the United States without requiring visa sponsorship.

Nice-to-have Requirements

• Experience in selective private school admissions or competitive program enrollment processes.
• Background in luxury hospitality, VIP guest relations, or executive-level support functions.
• Experience designing or refining enrollment workflows, standard operating procedures, or service benchmarks.
• Comfort leveraging data and CRM analytics to enhance conversion quality, not merely velocity.

About Alpha

Join the team building school around student growth Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real-world skills. Roles with real student impact: Alpha hires teachers (guides), operators, admissions experts, school & curriculum leaders, and remote team members. Education work that pays like it matters: Alpha offers six-figure roles for people ready to help build a radically better school experience. A culture built for builders: Alpha is fast-moving, ambitious, and student focused. It’s for people who want to improve the system, not maintain it. Alpha is where you can do the most meaningful work of your career. There is so much to cover for this exciting role, and space here is limited.

What You Will Be Doing

• Leading the complete enrollment process for prospective families, from initial outreach to onboarding.
• Facilitating needs-assessment discussions to evaluate fit prior to offering solutions or advising on next steps.
• Overseeing 20+ concurrent family engagements at varying stages of the enrollment funnel, with transparent tracking of status and follow-through.
• Carrying out campus visits, shadow days, and decision-stage discussions that articulate outcomes, expectations, and ideal candidate profiles.
• Keeping CRM and enrollment data (HubSpot and SIS) current to enable forecasting, prioritization, and service excellence.

What You Won’t Be Doing

• Applying transactional or aggressive sales methods.
• Enrolling poorly aligned families simply to meet a target.
• Navigating complex approval hierarchies.
• Distributing ownership of the family experience across multiple roles.
• Working remotely. This position is campus-based by nature.