Jobs · Administrative · California

Director of Admissions, Alpha - $250,000/year USD

Crossover · San Rafael, CA · 1 wk ago
Administrative$125/hrFull-time

About the role

This role is unique in the education sector, focusing on upholding high standards and ensuring that only the right families enroll in Alpha's innovative school model.

Responsibilities

  • Taking full ownership of the enrollment journey for prospective families, from initial contact through onboarding completion.
  • Facilitating needs-assessment conversations to evaluate fit before presenting solutions or advising on next steps.
  • Overseeing 20+ active family relationships across various stages of the enrollment cycle, with transparent tracking of status and follow-up actions.
  • Delivering campus tours, shadow experiences, and decision-stage conversations that articulate outcomes, expectations, and the profile of families for whom the model is designed.
  • Ensuring accurate CRM and enrollment data (HubSpot and SIS) to enable forecasting, prioritization, and service excellence.

Requirements

  • 3+ years providing premium, personalized service in settings where service quality directly influences brand reputation (education, luxury hospitality, executive support, premium membership, or owner-operated services).
  • Proven ownership of a complete client, admissions, or enrollment process from initial contact through onboarding.
  • Experience managing 20+ client, guest, or family relationships concurrently at various stages, supported by a clear tracking and prioritization system.
  • Capacity to provide specific examples of consultative decision-making, including instances where you recommended against your product or service when fit was poor.
  • Professional written communication experience with senior executives, high-net-worth individuals, or sophisticated clients.
  • Willingness to live in or relocate within 60 days to one of the following markets: Marin County, CA; or Palo Alto, CA.
  • Authorized to work in the United States without visa sponsorship.

Nice-to-have Requirements

  • Experience in selective private school admissions or enrollment for competitive programs.
  • Background in luxury hospitality, VIP guest services, or executive-level support.
  • Experience developing or improving enrollment workflows, SOPs, or service standards.
  • Comfort leveraging data and CRM insights to enhance conversion quality, not just velocity.

About Alpha

Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real-world skills. We hire teachers (guides), operators, admissions experts, school & curriculum leaders, and remote team members. Our mission is to offer six-figure roles for people ready to help build a radically better school experience. We are a fast-moving, ambitious, and student-focused organization.

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