Director of Account Based Marketing

About the role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Account Based Marketing based in United States. This senior leadership role will own the strategy, development, and performance of account-based marketing across a B2B client portfolio. You’ll serve as the primary ABM subject matter expert, shaping programs that turn target accounts, intent signals, and engagement data into measurable pipeline and revenue. The role combines strategic leadership with hands-on platform expertise, requiring you to architect frameworks while getting involved in execution when needed. You’ll work closely with account leadership, paid media, content, creative, SEO, PR, lifecycle, and CRO teams to create unified multi-channel programs. As a client-facing leader, you’ll translate complex data and marketing signals into clear strategies, recommendations, and business outcomes. You’ll also mentor team members, improve delivery models, and advance the organization’s ABM capabilities. This is an opportunity to build and scale a sophisticated ABM discipline within a collaborative, technology-enabled, and growth-focused environment.

Responsibilities

• Own end-to-end ABM strategy and delivery across the B2B client portfolio, including account selection, tiering, intent strategy, campaign triggers, and multi-channel orchestration.
• Serve as the senior ABM subject matter expert and strategic partner to Account Directors, Strategy teams, and ABM professionals.
• Develop and continuously improve ABM audits, playbooks, go-to-market plans, and strategic frameworks in partnership with client strategy teams.
• Architect and manage 6Sense, Demandbase, or equivalent ABM platform implementations, including intent data integration, account scoring, and predictive analytics workflows.
• Translate intent and engagement signals into actionable account tiers and campaign opportunities across Paid Media, Paid Social, Content, and Email/Lifecycle channels.
• Lead cross-functional collaboration across SEO, Paid Media, Creative, PR, Influencer, CRO, and other disciplines to ensure account-based programs operate as integrated campaigns rather than isolated activities.
• Identify opportunities to improve the efficiency, scalability, and quality of ABM service delivery and collaborate on implementation.
• Support Revenue and Appraisal teams with complex GTM and ABM strategies for new business and account expansion opportunities.
• Apply AI technologies to improve ABM workflows, campaign optimization, analysis, measurement, and reporting.
• Leverage internal technology and data ecosystems to strengthen ABM measurement and performance reporting.
• Present ABM strategies and performance directly to clients and lead discovery conversations around account-based opportunities.
• Mentor and upskill Strategy and ABM team members on platform capabilities, methodology, and best practices.
• Own the ABM measurement framework, including pipeline sourced and influenced, account engagement, and movement through funnel stages.
• Maintain clear, direct, and candid communication with internal teams and clients while keeping client