Director, NIL Revenue & Activation - Ohio State University

What You'll Do

• Revenue Generation & Commercial Growth (Primary)
  • Own and grow Ohio State's emerging revenue verticals (e.g., memorabilia, merchandise, experiences, and events)
  • Build each into a scalable, repeatable business
  • Design and operate direct-to-consumer and eCommerce channels
  • Lead the selection, implementation and optimization of the commerce technology ecosystem
  • Use first-party fan data and analytics to drive acquisition, conversion, retention, and lifetime value
  • Identify and launch new monetizable products and experiences
  • Set revenue targets, manage the unit's P&L and budget, and allocate resources for maximum return
• NI L Activation & Fulfillment (Secondary)
  • Partner with the Ohio State University Athletic Department for overall NIL strategy and activation needs across all sports
  • Oversee the end-to-end NIL function: opportunity sourcing, contracting, clearinghouse/College Sports Commission approval, activation, fulfillment, and student-athlete compensation
  • Partner with the Ohio State Sports Properties sales team to ideate and pitch integrated NIL + multimedia rights (MMR) deals to prospective and existing partners
  • Build and maintain trusted relationships with student-athletes, agents, and brand partners, serving as the primary point of contact and ensuring flawless execution
  • Develop a strategic NIL plan across all 36 sports

What You'll Bring

• Bachelor's degree in Business, Marketing, Sports Management, or a related field preferred, or an equivalent combination of education and relevant experience
• 10+ years in revenue generation, eCommerce/DTC, or commercial growth, with a proven record of building and scaling new revenue streams (ideally including team leadership)
• Hands-on experience operating an eCommerce/DTC business: platform management, merchandising, pricing, promotions, fulfillment, and unit economics
• Experience launching new businesses, products or commercial ventures in competitive DTC categories
• Demonstrated P&L ownership and a data-driven, test-and-learn approach to growth
• Sharp negotiator and relationship-builder with outstanding communication skills
• Strategic, creative operator with a bias for action

Why Ohio State

• Buckeye Sports Group sits at the intersection of one of the country's largest athletics brands and a national fanbase eager to engage
• You'll have the brand, resources, and autonomy to build a commerce and NIL business from a position of real strength, and to define what monetizing a college athletics brand looks like in this new era
• Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability
• Learfield is an Equal Opportunity Employer