Director, Network Deployment

About the role

BetterUp's coaching network is one of our most differentiated assets — and its value depends entirely on how effectively we deploy it. The Director, Network Deployment owns that opportunity. This is a builder role: you're not inheriting a finished function, you're defining what it becomes.

Responsibilities

• Define and lead the strategy for how BetterUp's coaching network is enabled to drive measurable partner outcomes — evolving the function from operational execution to a strategic services capability.
• Build and maintain a scalable, commercially viable services offering that GTM can position and sell; ensure services are clearly scoped, priced, and tied to value.
• Serve as the primary expert and internal advisor on coach deployment strategy — partnering with Sales and Customer Success to ensure clients receive the right coaching resources for their population and objectives.
• Represent the voice of the client in internal conversations about network strategy, coach standards, and service design.
• Own the standards and methodology for building high-quality, fit-for-purpose coach deployment strategies.
• Define quality standards for deployment health, including coach-member fit, activation rates, and client satisfaction; establish feedback loops that drive continuous improvement.
• Work cross-functionally with Coach Quality and Coach Intelligence to ensure deployment strategies are informed by coach performance data and network insights.
• Provide leadership and direction to the team responsible for coach onboarding, offboarding, and recruiting — ensuring these workflows are accurate, timely, and low-friction for coaches and internal stakeholders.
• Hold the function accountable to clear SLAs, process documentation, and scalable operating standards; escalate systemic issues to structural solutions.
• Lead and develop a team of 3 - 4 specialists across deployment and network administration; set clear expectations, create space for growth, and build toward the skill profile needed for success.
• Identify automation and AI opportunities within the function; partner with engineering and operations peers to reduce manual coordination and increase team leverage.
• Build the reporting and visibility infrastructure that makes deployment health legible — to your team, to partner-facing colleagues, and to leadership.

Requirements

• 7+ years in client-facing delivery, operations, or strategy roles; background in management consulting (Engagement Manager or equivalent), enterprise customer success, or a comparable environment where you owned complex client outcomes.
• Demonstrated ability to build operational infrastructure — not just execute existing playbooks, but design, institutionalize, and improve them.
• Experience leading cross-functional initiatives and influencing stakeholders without direct authority; you move Sales, CS, and Product partners toward alignment.
• Familiarity with services pricing, cost-to-serve modeling, or commercial operations in a platform or professional services context is a strong plus.

Skills & Competencies

• Strategic clarity: you hold the long view while managing near-term complexity, and can articulate the connection between the two to any audience.
• Commercial acumen: you understand how services create value in a deal and how to structure and price them in a way that is legible and sellable.
• Operational rigor: you build systems, not just outputs. Processes you own are documented, scalable, and improve over time.
• People leadership: you develop your team's capability, set high expectations, and create the conditions for ICs to do their best work.
• Data fluency: you use quantitative inputs — match satisfaction, coach performance, deployment health — to drive decisions, not justify them after the fact.
• AI fluency: you actively look for where automation increases leverage within your function and build with AI, not just alongside it.

Benefits

• Access to BetterUp coaching; one for you and one for a friend or family member.
• A competitive compensation plan with opportunity for advancement.
• Medical, dental, and vision insurance.
• Flexible paid time off.
• 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)
• 5 Volunteer Days to give back.
• Learning and Development stipend.
• Company wide Summer & Winter breaks.
• Year-round charitable contribution of your choice on behalf of BetterUp.
• 401(k) self contribution.

About BetterUp

BetterUp is the leading human transformation platform — combining AI with world-class coaching to help people everywhere live with greater clarity, purpose, and passion. We're building what comes next: coaching engagements that are measurably better, partner deployments that are genuinely strategic, and a coach network whose full value is realized. This role is how we get there.

Skills & Competencies

• Strategic clarity: you hold the long view while managing near-term complexity, and can articulate the connection between the two to any audience.
• Commercial acumen: you understand how services create value in a deal and how to structure and price them in a way that is legible and sellable.
• Operational rigor: you build systems, not just outputs. Processes you own are documented, scalable, and improve over time.
• People leadership: you develop your team's capability, set high expectations, and create the conditions for ICs to do their best work.
• Data fluency: you use quantitative inputs — match satisfaction, coach performance, deployment health — to drive decisions, not justify them after the fact.
• AI fluency: you actively look for where automation increases leverage within your function and build with AI, not just alongside it.

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