Jobs · Marketing

Director, Membership Growth & Engagement

Jobgether · United States · 1 mo ago
RemoteRemoteMarketing$59k–$119k/yrFull-time
We need to output HTML fragment with sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections with real content. We need to parse the posting. First, job title is Director, Membership Growth & Engagement. Not to repeat as heading. We need to extract content. Let's identify sections: - About the role: The initial paragraph describing role: "This position is listed on behalf of a partner company... senior leadership role owns the strategy and performance of professional membership across the full member lifecycle...". Also includes remote, travel up to 10%. So we can put that in About the role. - Responsibilities: The "Accountabilities" list bullet points. Those are responsibilities. - Requirements: The "Requirements" section bullet points. - Qualifications: Possibly overlapping with Requirements? The posting has "Requirements" and then later "Experience designing or relaunching membership models..." etc. Those could be considered Qualifications or Skills. But we need to follow headings: Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide what goes where. The posting includes: - Requirements: Bachelor’s degree..., at least 7 years..., experience within national professional association..., demonstrated success..., strong understanding..., strong strategic..., proficiency with AMS..., exceptional leadership..., ability to influence..., experience designing or relaunching membership models..., experience developing institutional or group membership..., familiarity with Wild Apricot..., experience applying AI tools..., experience working with volunteer leaders..., strong integrity..., willingness to travel moderately... That's a mix of qualifications and skills. We could split: Requirements (education, years experience), Qualifications (specific experiences like designing membership models, institutional programs, AI tools, volunteer leaders), Skills (leadership, communication, analytical, etc). But we need to ensure we only include sections if there is real content. Also Benefits: list: Remote work environment, Competitive salary band, medical/dental/vision, vacation, sick leave, paid holidays, life insurance, 403(b) with match, FSA, commuter benefits, EAP, employee referral, diverse culture, mission-driven, travel opportunities. Pay: The salary band $59,200–$118,600. Schedule: Not explicitly given besides remote and travel up to 10%. Could be considered Schedule? The posting mentions remote role, travel up to 10% for major meetings. That could be considered Schedule (remote, travel). But we need to avoid filler. Since they mention remote work environment and travel expectations, we could put that under Schedule or Benefits. Benefits already includes remote work environment and travel opportunities. So maybe Schedule not needed. We need to avoid repeating content. Let's structure:

About the role

... (description)

Responsibilities

  • ... each accountability

Requirements

  • Bachelor’s degree or equivalent combination of education and relevant experience; a master’s degree in business, nonprofit management, healthcare administration, or a related field is preferred.
  • At least 7 years of progressive experience in membership growth, engagement, and retention, including a minimum of 2 years of people management experience.
  • Experience within a national professional association, medical or health professional society, or healthcare-related organization is strongly preferred.
  • Demonstrated success growing membership and improving retention and engagement, with the ability to communicate measurable outcomes.
  • Strong understanding of the complete membership lifecycle and lifecycle marketing, including acquisition, onboarding, engagement, renewal, and retention.
  • Strong strategic, analytical, and problem-solving capabilities, with hands-on experience using membership data, dashboards, segmentation, and performance insights.
  • Proficiency with association management systems, CRM platforms, and marketing automation tools, with the ability to act as a business owner for membership technology.
  • Exceptional leadership, team management, communication, presentation, negotiation, and stakeholder relationship skills.
  • Ability to influence senior stakeholders and collaborate effectively across diverse internal and external teams.
  • Willingness to travel moderately, including occasional overnight or weekend travel, with overall travel expected to be up to 10%.
But some of those are skills. Might be better to separate. Let's create: Requirements: education, years experience, association experience. Qualifications: demonstrated success, understanding lifecycle, strategic/analytical, proficiency with AMS, ability to influence, willingness to travel. Skills: leadership, team management, communication, presentation, negotiation, stakeholder relationship. But the posting also includes "Experience designing or relaunching membership models, tiers, or dues structures is preferred." etc. Those could be Qualifications. Let's extract all bullet points after Requirements heading: From text: "Requirements Bachelor’s degree or equivalent combination of education and relevant experience; a master’s degree in business, nonprofit management, healthcare administration, or a related field is preferred. At least 7 years of progressive experience in membership growth, engagement, and retention, including a minimum of 2 years of people management experience. Experience within a national professional association, medical or health professional society, or healthcare-related organization is strongly preferred. Demonstrated success growing membership and improving retention and engagement, with the ability to communicate measurable outcomes. Strong understanding of the complete membership lifecycle and lifecycle marketing, including acquisition, onboarding, engagement, renewal, and retention. Strong strategic, analytical, and problem-solving capabilities, with hands-on experience using membership data, dashboards, segmentation, and performance insights. Proficiency with association management systems, CRM platforms, and marketing automation tools, with the ability to act as a business owner for membership technology. Exceptional leadership, team management, communication, presentation, negotiation, and stakeholder relationship skills. Ability to influence senior stakeholders and collaborate effectively across diverse internal and external teams. Experience designing or relaunching membership models, tiers, or dues structures is preferred. Experience developing institutional or group membership programs and strategic partnerships is preferred. Familiarity with Wild Apricot or comparable AMS platforms is advantageous. Experience applying AI tools to membership marketing or analytics is preferred. Experience working with volunteer leaders, committees, or interdisciplinary healthcare professional communities is beneficial. Strong integrity, discretion, professionalism, organization, and ability to remain effective under pressure. Willingness to travel moderately, including occasional overnight or weekend travel, with overall travel expected to be up to 10%." We need to split into sections. Let's define: - Requirements: education, years experience, association experience. - Qualifications: demonstrated success, understanding lifecycle, strategic/analytical, proficiency with AMS, ability to influence, experience designing/relaunching models, experience developing institutional/group membership, familiarity with Wild Apricot, experience applying AI tools, experience working with volunteer leaders, strong integrity etc. - Skills: leadership, team management, communication, presentation, negotiation, stakeholder relationship. But some overlap. Given instruction: Prefer a few substantive sections over many thin ones. So maybe we combine Requirements and Qualifications into one? But we have headings defined; we can include only those with content. We could do:

About the role

...

Responsibilities

    ...

Requirements

    ...

Benefits

    ...

Pay

$59,200–$118,600 (salary band)

We could omit Qualifications, Skills, Schedule if not needed. But we need to preserve ALL substantive information. If we omit Qualifications and Skills headings, we still need to include that information somewhere. We could put them under Requirements (makes it long but okay). The instruction: "Prefer a few substantive sections over many thin ones." So we can combine qualifications and skills into Requirements section. Thus we will have About the role, Responsibilities, Requirements, Benefits, Pay. Schedule: not separate; remote and travel already in About the role or Benefits. We'll include remote work environment in Benefits; travel up to 10% maybe in About the role. Let's craft About the role paragraph: combine initial description plus remote/travel. Original: "This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Membership Growth & Engagement based in United States. This senior leadership role owns the strategy and performance of professional membership across the full member lifecycle, from recruitment and onboarding through engagement, renewal, and retention. You will translate member insights, market trends, and analytics into measurable growth strategies and compelling membership value propositions. The role combines strategic planning, lifecycle marketing, data analysis, technology enablement, and cross-functional collaboration. You will lead a two-person membership team while partnering closely with marketing, education, advocacy, events, field teams, and other stakeholders. Success will be measured through membership growth, retention, engagement, and dues revenue, supported by clear KPIs and disciplined execution. The position offers an opportunity to modernize membership programs, develop new growth channels, and strengthen professional engagement within a mission-driven healthcare environment. The role is remote, with travel of up to 10% for major meetings and selected professional conferences." We'll put that in

. Responsibilities: list each accountability bullet. Let's extract the accountability list: "Accountabilities Own and execute the professional membership growth strategy and annual plan, establishing targets for acquisition, retention, engagement, and dues revenue. Define and continuously refine membership value propositions by professional discipline, career stage, and practice setting, including recommendations around membership models, tiers, and dues. Identify new growth opportunities through underserved professional segments, institutional and group memberships, strategic partnerships, and trainee-to-professional conversion programs. Design and manage the complete member lifecycle, including recruitment, onboarding, engagement, renewal, reinstatement, and win-back initiatives. Lead member engagement programs spanning exclusive content, resources, networking opportunities, webinars, and professional events. Establish member feedback and listening mechanisms, using surveys and stakeholder input to improve satisfaction, loyalty, and the overall member experience. Own membership data integrity, reporting, KPI dashboards, segmentation, engagement scoring, and performance analysis across acquisition, renewal, engagement, and revenue. Use analytics, automation, and AI-enabled tools where appropriate to identify growth opportunities, at-risk members, and high-value segments. Serve as the business owner for membership technology, including association management systems, CRM platforms, member portals, and marketing automation tools. Partner with marketing teams to develop, launch, test, and optimize membership campaigns across email, digital advertising, social media, and event channels. Collaborate with education, advocacy, events, field teams, development, and other functions to integrate membership value across programs and create connected member journeys. Manage the membership budget, forecast dues revenue, and maintain sound financial oversight of membership investments. Lead, coach, and develop a two-person membership team, establishing goals, strengthening capabilities, and fostering a member-focused culture. Represent the professional membership program with external associations, industry communities, and relevant professional audiences." We'll make each a

  • . Requirements: combine all the bullet points after Requirements heading (including education, years, association experience, demonstrated success, etc.) into a
      . We need to ensure we don't lose any. Let's list them as items: - Bachelor’s degree or equivalent combination of education and relevant experience; a master’s degree in business, nonprofit management, healthcare administration, or a related field is preferred. - At least 7 years of progressive experience in membership growth, engagement, and retention, including a minimum of 2 years of people management experience. - Experience within a national professional association, medical or health professional society, or healthcare-related organization is strongly preferred. - Demonstrated success growing membership and improving retention and engagement, with the ability to communicate measurable outcomes. - Strong understanding of the complete membership lifecycle and lifecycle marketing, including acquisition, onboarding, engagement, renewal, and retention. - Strong strategic, analytical, and problem-solving capabilities, with hands-on experience using membership data, dashboards, segmentation, and performance insights. - Proficiency with association management systems, CRM platforms, and marketing automation tools, with the ability to act as a business owner for membership technology. - Exceptional leadership, team management, communication,
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