Director, Media Experimentation & Engagement
NBCUniversal · New York, NY · 1 mo ago
HybridAnalystFull-time
About the role
Job Description The Director, Media Experimentation & Engagement leads NBCU’s incrementality and engagement measurement program for Performance and Device media. Experimentation is the causal calibration source for Growth Media Analytics’ measurement triangle: the function that keeps Marketing Mix Modeling (MMM) and Multi-Touch