Director, Media Experimentation & Engagement

About the role

Why Here? NBCUniversal stands as one of the world’s leading media and entertainment companies. It creates world-class content distributed across film, television, streaming, and theme parks. This role sits within the Growth Media Analytics team. The team drives incrementality and engagement measurement for Performance and Device media.

Responsibilities

• As the Director, Media Experimentation & Engagement at NBCUniversal, you will own and scale the experimentation roadmap, growing structured testing from 15 to 75 panels per year.
• You will define and lead engagement measurement to build forward approaches for subscriber engagement and retention.
• Additionally, you will own always-on holdouts across Performance and Device media while collaborating with media partners on conversion-lift programs and clean room environments.