Director, Media Automation & Operations

About the Role

Streamline and automate media operations and buying to achieve a 20% improvement in process efficiency, while building scalable, resilient operations that effectively support both today's execution needs and future business transformation.

What You Will Do

• AI & Automation
  • Develop and own the AI and automation roadmap for media operations and buying, prioritizing the highest-impact opportunities to improve process efficiency, scalability, and media effectiveness.
  • Lead the implementation of cost-effective automation solutions, determining the optimal mix of internal resources, external partners, and technology investments in partnership with BT.
  • Build AI capability and adoption across the team, establishing practical use cases, training, and ways of working that embed AI into day-to-day media operations.
  • Establish AI and automation governance, including standards for responsible use, quality control, documentation, measurement, and ongoing optimization.
  • Build a scalable automation foundation that enables greater media in-housing, reducing manual work and creating repeatable, sustainable processes.
  • Establish measurement and reporting for AI and automation initiatives, quantifying efficiency gains, business impact, adoption, and return on investment.
• Media Operations
  • Lead the media operations and billing roadmap, managing direct reports, priorities, capacity, and workflows to ensure accuracy, quality, efficiency, and timely execution.
  • Anticipate evolving operational requirements resulting from business transformation and proactively develop solutions, processes, and resource plans to support future needs.
  • Strengthen account security, operational controls, and governance, establishing clear SOPs, SLAs, ownership, escalation paths, and quality standards across core media processes.
  • Identify and eliminate operational friction, using data and process analysis to simplify workflows, reduce errors, improve handoffs, and increase team productivity.
  • Partner cross-functionally with media, technology, finance, analytics, and business leaders to ensure operational capabilities and automation priorities align with broader business objectives.
  • Build scalable operating models that can support both current business requirements and future growth and transformation.

What Success Looks Like

• Deliver measurable operational impact: Achieve a 20%+ improvement in process efficiency through AI, automation, and process optimization while maintaining or improving quality, accuracy, and media effectiveness.
• Build scalable operations for the future: Establish the automation, governance, SOPs, and operating models needed to seamlessly support today's media execution while enabling future business transformation and increased media in-housing.
• Embed AI into how the team works: Build strong AI capability and adoption across the organization, with teams consistently applying AI and automation to reduce manual work, improve decision-making, and increase overall effectiveness.

How Impact Will Be Measured

• Process efficiency – 20% efficiency improvement created through targeted process streamlining & automation
• Operational excellence & scalability – Improve quality, accuracy, SLA performance and operational controls that can support business complexity and media in-housing
• AI & automation adoption – increase the adoption and effective use of AI and automation across the team and workflow as measured by capacity created and business outcomes

Qualifications

• Experience That Matters Most
  • Media process & operations expertise with strong understanding of workflows for search & social
  • Applied AI and automation experience
  • Strong cross-functional collaboration and influence
• Experience That's Great To Have
  • Experience managing external technology partners and development plans
  • Data-driven business orientation to define KPIs, build business cases and quantify value of projects