Director, Media Operations
About the role
The Director, Media Operations will partner with the broader central operations team at dentsu to manage platform strategy and implementation. This role requires a strong understanding of investment tools and process, site tagging and best practice. This role involves coordinates with different departments and stakeholders to develop and implement campaign systems. They must thrive in a fast-paced, detail-oriented environment and actively contribute to optimizing the team's processes. Additionally, they collaborate with senior leadership to address client needs, provide technical support to media teams, and establish best practices. Proficiency in ad serving, rich media, mobile implementation, and emerging tools is essential, along with ensuring data compliance and overseeing the integration of new technologies. The Director also represents media operations capabilities in client meetings and collaborates with tech partners to advance organizational capabilities. They are expected to contribute thought leadership and insights to internal teams and clients.
Location: New York | Brand: Dentsu Media | Time Type: Full time | Contract Type: Permanent
Responsibilities
- Evaluate, assess, and recommend the most effective verification solutions, vendors, tools, and processes to meet or exceed clients' objectives
- Work closely with internal teams, external partners and clients to ensure that appropriate creative assets and media tags are received and distributed correctly
- Act as a subject matter expert for all technical issues involved in running digital ad campaigns (including ad tag trafficking, data discrepancies, data tracking and taxonomy)
- Maintain a deep understanding of the ad tech landscape (Ad Serving, Data Management, Identity Resolution, etc.) with a focus on interconnectivity and continuity
- Experience and understanding of campaign management platforms including advanced knowledge of – Media Ocean (PRISMA, DDS), Google Campaign Manager (CM360), Google Ads, Facebook Ads Manager, and Programmatic DSPs (e.g. DV360, The Trade Desk, Yahoo)
- Experience with tag management systems, data management platforms, attribution platforms, and/or web analytics systems (Ex. GA4) preferred
- Experience with Kochava, Adjust, AppsFlyer, DV360, TTD preferred
- Advanced setup & integrations across ad serving, tagging, and measurement platforms
- Basic understanding of CAPI (Conversion API) and offline conversion integrations/uploads
- Experience and understanding of Media Operations – processes and workflows
- Experience and understanding in working with Ad Operations and Trafficking teams
- Lead strategy and development of site tagging frameworks based on client and investment team requirements
- Lead strategy and development of cross-channel enterprise taxonomies
- Facilitate Google Network Transfer Agreements