Director, Media

We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content. We must not repeat job title. Must not include Job ID etc. Must remove boilerplate (EEO, etc). Must preserve all substantive info. We need to parse the posting. Let's extract content: Intro about Kate Spade: description of company. That could be "About the role"? Actually "About the role" is about the position, not company. But we could put company description under "About the role"? Usually "About the role" includes purpose and overview. The posting has "Primary Purpose: Seeking a strategic and creative Director of Media to lead full-funnel media initiatives..." That's about the role. Also earlier paragraphs about company could be considered "About the role"? Might be better to put company description under "About the role" or maybe a separate "About the company" but not in allowed headings. Allowed headings list does not include About the company. So we must fit into allowed headings. Could put company description under "About the role" as context? Might be okay. We have sections: - About the role: include primary purpose and maybe overview of role. - Responsibilities: list of duties (bulleted). The posting has many responsibilities enumerated under headings like Build Full-Funnel Media Strategy & Oversee Implementation, Channel Strategy & Optimization, Creative Strategy & Briefing, Measurement & Insights, Cross-Functional Collaboration. Those are responsibilities. - Requirements: maybe "The Accomplished Individual Will Possess" list: Bachelor’s Degree required, 8+ years..., Experience within retail or luxury a plus, Firm understanding..., Creative problem solver..., Outstanding attention..., Ability to build..., Highly organized..., Experience working with brand media metrics..., Strong analytical skills... - Qualifications: maybe overlapping with requirements. Could combine? But we need separate sections only if content. Could put education/experience under Requirements, and skills under Skills. - Skills: list of skills like strategic thinking, communication, presentation, analytical, etc. - Benefits: list: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. - Pay: Base Pay Range $140,000.00-$175,000.00 - Schedule: not mentioned; we should not include. We must not include sections with placeholder or vague like "commensurate with experience". Not present. We must not include boilerplate like EEO, ADA, etc. Remove those. We must not include application instructions like "Please click here for a complete list". That's maybe part of benefits but it's a link; we can keep benefits list but not the instruction? The sentence: "Please click here for a complete list of U.S Corporate Compensation & Benefits." That's application instruction? It's a reference. Might be considered boilerplate; better to omit. Also remove "Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity." That's EEO boilerplate; remove. Also remove "Kate Spade. is an equal opportunity and affirmative action employer..." etc. Remove. Also remove "Americans With Disabilities Act (ADA) Tapestry, Inc. will provide applicants..." etc. Remove. Also remove "Visit Tapestry, Inc."? Actually there is "Visit Tapestry, Inc. Base Pay Range". That line seems weird: "Visit Tapestry, Inc. Base Pay Range $140,000.00-$175,000.00". Probably a formatting error; we keep the pay range. We need to output only HTML fragment, no markdown. Let's craft:

About the role

Primary Purpose: Seeking a strategic and creative Director of Media to lead full-funnel media initiatives that drive awareness, engagement, and conversion among Kate Spade’s Core consumer. This role will own both demand generation and demand capture strategies, ensuring cohesive storytelling and message alignment across all stages of the customer journey. You’ll collaborate cross-functionally with creative, marketing, and analytics teams to build and optimize campaigns that fuel pipeline growth and deliver measurable impact. Reporting into the Senior Director of Media & Retention, this role is pivotal in the transformation of Kate Spade New York—focusing on driving brand awareness, relevance, and consideration with younger consumers while accelerating conversion.

Maybe also include company description? Could add a paragraph about Kate Spade New York being part of Tapestry etc. But that's not about the role; but we could include as part of About the role? Might be okay but could be considered extra. The instruction: "Preserve ALL substantive information". The company description is substantive. If we omit it, we lose info. So we need to include it somewhere. Since we don't have a heading for About the company, we could incorporate it into About the role section as introductory context. That seems acceptable. Thus About the role paragraph can include both company overview and role purpose. Let's craft:

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always been colorful, bold, and optimistic. Today, it is a global lifestyle brand that designs extraordinary things for the everyday, delivering seasonal collections of handbags, ready-to-wear, jewelry, footwear, home décor, and more. Known for its rich heritage and unique brand DNA, Kate Spade New York offers a distinctive point of view and celebrates communities of women around the globe who live their perfectly imperfect lifestyles. Kate Spade New York is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Primary Purpose: Seeking a strategic and creative Director of Media to lead full-funnel media initiatives that drive awareness, engagement, and conversion among Kate Spade’s Core consumer. This role will own both demand generation and demand capture strategies, ensuring cohesive storytelling and message alignment across all stages of the customer journey. You’ll collaborate cross-functionally with creative, marketing, and analytics teams to build and optimize campaigns that fuel pipeline growth and deliver measurable impact. Reporting into the Senior Director of Media & Retention, this role is pivotal in the transformation of Kate Spade New York—focusing on driving brand awareness, relevance, and consideration with younger consumers while accelerating conversion.

Now Responsibilities: we need to list bullet points under

• . The responsibilities are grouped under headings; we can combine into a list. Let's extract bullet points: - Build Full-Funnel Media Strategy & Oversee Implementation * Develop and execute integrated strategies that drive brand heat and capture demand across awareness, consideration, and conversion stages. * Collaborate with cross-functional teams to plan and execute campaigns that ladder back to business objectives. * Partner with media agencies to build strategic and tactical plans, ensuring timely implementation and optimization. * Align with ecommerce, marketing, creative, buying, and PR teams to identify optimal content and linking strategies. - Channel Strategy & Optimization * Manage and optimize channels across the funnel: - Upper-Funnel: Video & Display (YouTube), Paid Social (Meta, TikTok), Paid Influencer, Publisher/Partner Marketing. - Lower-Funnel: Paid Search, Paid Social, Affiliate, and Performance Partnerships. - Test new platforms and formats to expand reach, improve engagement, and drive efficiency. - Creative Strategy & Briefing * Lead creative briefing for full-funnel campaigns, ensuring alignment with brand voice, audience insights, and platform best practices. * Partner with creative and channel teams to produce assets tailored to each stage of the funnel. * Ensure consistency in messaging and visual identity across all touchpoints. * Manage custom content workstreams (influencer/creator, affiliate/publisher) to support campaign objectives. * Facilitate creative reviews and feedback loops to optimize asset performance and storytelling. * Manage custom content workstreams (inclusive of influencer/creator & affiliate/publisher content), ensuring programs are executed in accordance with campaign objectives. - Measurement & Insights * Define and track KPIs for both upper-funnel (Brand Lift, engagement) and lower-funnel (CPA, ROAS, conversion). * Collaborate with analytics teams to ensure accurate reporting and actionable insights. * Use data to inform creative iterations, media mix decisions, and budget allocations. * Partner with Planning and Finance to build out weekly, monthly, quarterly, and annual forecasts. - Cross-Functional Collaboration * Partner with lifecycle and performance marketing teams to ensure seamless transitions from awareness to conversion. * Collaborate with agency partners on day-to-day implementation and optimization. * Mentor junior team members and foster a culture of creativity, experimentation, and performance. We need to flatten into
  • items. Could keep sub-bullets? The instruction: Use
    • for any list of duties/requirements/benefits. It didn't forbid nested lists, but safer to keep flat list. We can combine each bullet as separate
    • . Might be long but okay. Let's create list items:
    • Develop and execute integrated strategies that drive brand heat and capture demand across awareness, consideration, and conversion stages.
    • Collaborate with cross-functional teams to plan and execute campaigns that ladder back to business objectives.
    • Partner with media agencies to build strategic and tactical plans, ensuring timely implementation and optimization.
    • Align with ecommerce, marketing, creative, buying, and PR teams to identify optimal content and linking strategies.
    • Manage and optimize channels across the funnel: Upper-Funnel (Video & Display - YouTube, Paid Social - Meta, TikTok, Paid Influencer, Publisher/Partner Marketing) and Lower-Funnel (Paid Search, Paid Social, Affiliate, Performance Partnerships).
    • Test new platforms and formats to expand reach, improve engagement, and drive efficiency.
    • Lead creative briefing for full-funnel campaigns, ensuring alignment with brand voice, audience insights, and platform best practices.
    • Partner with creative and channel teams to produce assets tailored to each stage of the funnel.
    • Ensure consistency in messaging and visual identity across all touchpoints.
    • Manage custom content workstreams (influencer/creator, affiliate/publisher) to support campaign objectives.
    • Facilitate creative reviews and feedback loops to optimize asset performance and storytelling.
    • Manage custom content workstreams (inclusive of influencer/creator & affiliate/publisher content), ensuring programs are executed in accordance with campaign objectives.
    • Define and track KPIs for both upper-funnel (Brand Lift, engagement) and lower-funnel (CPA, ROAS, conversion).
    • Collaborate with analytics teams to ensure accurate reporting and actionable insights.
    • Use data to inform creative iterations, media mix decisions, and budget allocations.
    • Partner with Planning and Finance to build out weekly, monthly, quarterly, and annual forecasts.
    • Partner with lifecycle and performance marketing teams to ensure seamless transitions from awareness to conversion.
    • Collaborate with agency partners on day-to-day implementation and optimization.
    • Mentor junior team members and foster a culture of creativity, experimentation, and performance.
    Now Requirements: The Accomplished Individual Will Possess list. Let's extract each line: - Bachelor’s Degree required - 8+ years of relevant experience building media campaigns with a multi-million-dollar annual budget - Experience within retail or luxury a plus - Firm understanding of testing and measurement methodologies including A/B tests and Brand Lift Studies - Creative problem solver with strategic thinking skills and ability to formulate conclusions - Outstanding attention to detail, superior communication, and follow-up skills - Ability to build effective partnerships and collaborate with cross-functional teams, with strong communication and presentation skills - Highly