Director, Media

What You Are Responsible For

• Internal Lead global media strategy development, from campaign planning to client recommendations, which includes team vision and oversight across all phases of the process for a select group of accounts
• Work in lockstep with other Media leads for cross-pollination of ideas and concepts to drive innovation and growth across clients
• Stay apprised of client business issues, category insights and competition, translating challenges into solutions
• Work closely with the Strategy team to develop omnichannel and digital strategies for global client briefs, ensuring that recommendations and decisions are consistent with clients' global goals and support regional KPIs
• Support discussions with regional agency leadership on all planning efforts, channels and timelines, ensuring there is full transparency and clarity
• Gather deep insights on target audiences, helping media teams understand new audiences, including using syndicated research and digital tools to define audiences and create insights on media consumption, attitudes, and content preferences
• Maintain a comprehensive grasp of the current data and technology environment relevant to formulating a data strategy for first-party and/or third-party initiatives
• Lead competitive analysis and derive insights to inform investment strategy and identifying white space opportunities
• Understand and articulate buyer personas, roles in purchase decisions, and media intersection with their content consumption
• Maintain a comprehensive grasp of the current data and technology environment relevant to formulating a data strategy for first-party and/or third-party initiatives
• Partner with the agency's regional client leadership, strengthening their understanding and media product through education
• Own and foster growth in the relationships with agency partners, where applicable
• Oversee the translation of plan to inputs for activation; direct and advise on optimizations throughout campaign life cycle to meet and/or exceed performance goals
• Remain fully embedded in all aspects of the campaign including the planning process, through campaign execution and measurement
• Customers: Work closely with Client Service leads to ensure strong senior client relationships on all active accounts providing thought leadership, innovation, and new ways of using media
• Convey marketplace insights and competitive knowledge to the global planning process, leading with insights in all client discussions and ensuring all angles are considered
• Cultivate senior media and marketing client relationships, guiding strategic discussions and managing all global timelines
• Demonstrate a clear understanding of our client landscape, competitors and B2B media marketplace
• Act as core participant in development and delivery of agency RFP responses and pitches, as applicable

Market Knowledge

• Keep current with global industry trends and ongoing platform evolutions and solution innovation
• Lead agency point of view on the future of media, related technologies, and strategies to drive client success
• Participate and contribute to agency thought leadership initiative, including active industry leadership via attendance at annual conferences, participation in speaker panels and contribution to industry blogs

Management Responsibilities

• For a select group of accounts, dotted-line and direct line management of team, mentoring, coaching, and ensuring best practices are shared and maintained
• Contribute to internal training and development initiatives specific to agency media strategy capabilities and function

What You’ll Bring

• Agency knowledge
• B2B Marketing – Client Knowledge
• B2B Marketing – Creative
• B2B Marketing – Industry
• B2B Marketing – Media Activation
• B2B Marketing – Media Planning
• B2B Marketing – Media Strategy
• B2B Marketing – Strategy
• B2B Marketing – Vendor landscape

Experience

• 9+ years of experience in a digital marketing environment, agency and/or client experience
• 5+ years' experience in strategy and planning of B2B media campaigns
• 6+ years' experience managing a team of direct reports
• 2+ years of international and/or cross-regional experience
• 2+ years experience designing and leading B2B media strategy across multiple teams and functions globally

Pay

The anticipated annual base salary range for this role is $165,000–$185,000 USD based on a good-faith estimate at the time of posting. Actual compensation within this range will depend on factors including experience, skills, and geographic location.