Jobs · Massachusetts

Director, Marketing (TEST)

Akebia Therapeutics · Waltham, MA · 3 mo ago
$213k–$264k/yrFull-time

Summary Of Key Responsibilities

Lead development of overall Vafseo brand strategy and message
Manage day-to-day brand operations, ensuring timely execution of campaigns and materials across integrated promotional programs (personal promotion, non-personal promotion, peer-to-peer programs and Key Medical Expert engagement)
Partner with Commercial Analytics to generate customer and performance insights and lead the translation of those insights and field feedback into clear strategic priorities and actionable marketing programs
Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, Legal and Compliance to deliver high-quality, compliant promotional and educational content
Effectively lead agencies to achieve high quality deliverables within time and budget scopes
Champion strategic project initiatives to drive future brand growth and operational efficiencies, including AI-enabled solutions
Define KPIs to measure marketing performance, ROI, brand impact and contribution to prescription growth; regularly report outcomes and optimization recommendations to leadership.
Manage budget to corporate targets
Contribute to a collaborative, mission-driven culture focused on delivering meaningful outcomes for patients
Effectively build, lead, coach and manage teams supporting achievement of business objectives and employee development

Basic Qualifications

  • Bachelor's Degree required, MBA is a plus
  • Minimum of 10 years in the pharmaceutical or biotech industry and 8+ years of proven experience in brand marketing
  • People management experience

Preferred Qualifications

  • Experience in nephrology is a plus
  • Experience in developing and executing personal, non-personal and peer-to-peer marketing
  • Proven ability to influence without authority and partner with cross-functional teams in the development and delivery of brand strategic imperatives
  • Proven project and vendor management skills including budget management, planning, prioritization, objective setting, and logistics execution
  • Strong written and presentation skills
  • Ability to travel up to 20% to attend sales meetings, customer visits and relevant medical congresses within the U.S.

Additional Information

  • Base Compensation for this role will depend on a number of factors including a candidate’s qualifications, skills, competencies, and experience, and may fall outside of the range shown.
  • Base pay is only one component of the company’s total rewards package, all regular employees are also eligible for the corporate bonus program or the incentive compensation program (if applicable), as well as equity.
  • Additional benefits include health care, vision, dental, retirement, PTO, etc.
  • Targeted Base Salary $213,336 - $263,533 USD

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