Director, Marketing - Sorted

User Acquisition & Performance Marketing

• Scale paid acquisition across channels (Meta, Google, TikTok, Apple Search Ads) with strong LTV/CAC discipline.
• Own App Store Optimization (ASO): keyword strategy, creative testing, conversion rate optimization.
• Identify and test new acquisition channels, including influencer, affiliate, and partnership-driven growth.

Retention, Lifecycle & Email Marketing

• Design and optimize lifecycle marketing across email, push notifications, and in-app messaging (Klaviyo).
• Build segmented retention campaigns tied to user behavior and subscription status.
• Own the Card Manager to Sorted migration communications, ensuring minimal churn during transition.

Social Media, Content & Community

• Set the social media strategy and content calendar; oversee execution by the team.
• Develop the creator and influencer program: identify partners, structure collaborations, measure ROI.
• Oversee community management direction and ensure community engagement supports growth and retention goals.

Events & Partnerships

• Plan and execute event presence (Magic Con, TCG tournaments, hobby conventions) as acquisition and brand-building opportunities.
• Develop partnership strategy with retailers, brands, and content creators in the TCG space.

Shop & E-commerce Marketing

• Drive traffic and conversion for the in-app Sorted shop (sealed product drops, cross-sell, retention-based offers).
• Coordinate product drop marketing with Sales First and internal stakeholders.
• Build ecommerce marketing playbooks: launch sequences, pricing communication, scarcity, and urgency tactics.