Director, Marketing Process & Technology

About Ethos Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance and empowering agents at scale. With its robust three-sided technology platform, Ethos is transforming the life insurance experience for consumers, agents, and carriers alike. Ethos offers instant, accessible products and a seamless online process that requires no medical exams and just a few health questions; it eliminates traditional barriers, making it easier than ever for everyone to protect their families. Ethos is redefining how life insurance is bought, sold, and underwritten. About The Role Ethos is hiring a Director, Marketing Process & Technology to join our Compliance department as a senior leader. This person will own marketing compliance review at Ethos end to end: the process, the technology, and the majority of the reviews themselves. You will be both a hands-on senior reviewer and the owner of the system that performs the review, and you will be charged with a clear mandate: move marketing review toward automation through AI as far as it can defensibly go, without loosening the standard. You will serve as business owner of the AI tool Ethos uses for marketing review, and you will be measured, in part, on how much of the review volume that tool can absorb and how reliably it performs. At the same time, you will personally handle the judgment calls, escalations, and novel questions that automation should not decide. Beyond the tool, you own the marketing review process itself: intake, prioritization, review standards, approved language, recordkeeping, and the working relationship with Marketing/Brand/business teams. This is a player-coach role. You will carry a real review load from day one and will eventually hire and oversee a compliance analyst to support you, which means building the standards, playbooks, and training that make the work delegable. You will be expected to drive thought leadership on marketing compliance matters across Ethos. Importantly, the candidate must be risk-minded, be a team player, confident in determining acceptable risk, think creatively to always find solutions, and be technology forward. Duties And Responsibilities Own the AI marketing review tool and drive the shift toward automated, AI review, including: Act as business owner and administrator of the tool, including configuration, rule and prompt tuning, testing, and release managementDefine the automation tiers : what AI approves outright, what AI reviews subject to human confirmation, and what always requires human reviewContinuously improve automated review quality by measuring the tool’s output against human review, tuning to reduce missed issues, and expanding the categories of content it can handleEstablish human-in-the-loop thresholds, sampling, and ongoing QA to validate that the tool remains reliable as content, products, and regulations changeOwn the auditability of AI-assisted decisions so that any approval can be reconstructed and defended to an examiner, auditor, or carrierPartner with vendors and with internal engineering and data teams on integration, evaluation, and roadmapGrow the share of reviews completed through automation as a primary, measured objective Own The Marketing Compliance Review Process, Including Design and run intake for all marketing review requests, with clear SLAs, routing, and prioritizationMaintain the review standards of record , including: review criteria, required disclosures, and the library of pre-approved claims and languagePersonally perform the majority of reviews and serve as decision-maker on close calls, documenting rationale so decisions accumulate into usable precedentMaintain the recordkeeping and audit trail of submissions, versions, approvals, and conditions of approvalMeasure and improve throughput, cycle time, and review quality Cover the full range of marketing content subject to review, including: Consumer-facing marketing across paid media, lifecycle and email, web, brand, and socialAgent and producer-facing materials, including recruiting, training, and sales support contentPartner, carrier, and co-branded campaign materialsProduct and disclosure content embedded in online flows, including rate and quote presentation and required disclosures Keep Standards Evergreen, Including Translate insurance advertising and marketing regulatory change into concrete review criteria, tool rules, and updated approved languageRefresh disclosure and claim libraries as products, state approvals, and carrier requirements change Partner Across The Business, Including Embed compliance early in the marketing lifecycle, at brief and concept stage rather than at launchAct as trusted advisor and thought leader to Marketing, Brand, Growth, Product, and LegalPartner with the Compliance Risk Management team so that marketing review controls are documented and independently testedSupport advertising filings where required, along with market conduct exams, regulatory requests, carrier requests, and data callsBuild and lead the function. You will operate as a hands-on player-coach, then hire, onboard, develop, and manage a compliance analyst as volume and automation maturity allowOwn marketing compliance reporting and governance, including review volume, cycle time, automation rate, quality and error rates, and KRIsAssist in drafting and updating marketing compliance policies and proceduresProvide general compliance support, as needed, across the team and company, including research and provisioning of compliance guidance across Ethos Qualifications And Skills 12+ years of relevant Compliance work experience in the insurance industry, including significant hands-on marketing and advertising review experienceDeep expertise in insurance regulatory marketing compliance, including advertising requirements, required disclosures, and advertising filing obligations across statesDemonstrated ownership of a high-volume marketing or advertising review function, including the standards and the workflow behind itHands-on experience putting AI or automation to work inside a compliance review workflow - configuring it, measuring it, and improving it, rather than simply using itAbility to define and defend where automation is appropriate and where human judgment is required, and to evidence that distinction to auditors, examiners, and carriersStrong process design instincts, including: intake, SLAs, prioritization, throughput, and cycle timeComfort working with data to measure review quality and automation performance, and to report both to senior leadershipExceptional written and verbal communication skillsPersuasive communicator and thought leader who can hold a firm line with Marketing without becoming a bottleneckBe highly responsive and service-oriented, with a demonstrated ability to maintain strong working relationships with demanding internal clientsExperience hiring, developing, and managing an analyst, or clear readiness to do soPossess sound and practical business judgment, and confidence in determining acceptable riskAbility to multi-task and work independently or with cross-functional teams, while adapting quickly to ambiguous and rapidly changing environmentsAttention to detailAbility to work in a fast-paced environment and manage multiple deadlines The US national base salary range for this full-time position is $200,000 - $352,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. You can find further details of our US benefits at https://www.ethoslife.com/careers/ Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace. We are an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records. To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice. Recruitment Notice: Please be aware of recruitment scams. All legitimate communication from our team will only come from email addresses ending in @ethos.com or @getethos.com. We will never ask for payment, banking details, or sensitive personal information during the hiring process. If you are contacted by someone claiming to represent us from a different email address, please treat it as fraudulent.