Director, Marketing - Lance

About the role

The Director, Lance Marketing will lead the growth of one of the most iconic brands in snacking. With over 50% share of the $1B sandwich cracker category, Lance is positioned for continued success, and this role will be instrumental in accelerating brand growth, increasing market share, and driving long-term business performance.

Responsibilities

• Deliver annual revenue, profit, and share growth goals for the Lance brand portfolio.
• Develop and execute long-term brand and business growth strategies across all retail channels.
• Partner with Integrated Marketing, Innovation, and Insights teams to build strategic growth plans.
• Translate consumer insights into actionable marketing strategies, communication platforms, and business plans.
• Lead portfolio innovation, including product, packaging, and design strategy.
• Develop annual marketing plans that meet or exceed volume, profit, and market share objectives.
• Monitor consumer, category, and competitive trends and adapt strategies accordingly.
• Serve as a key business leader in the Integrated Business Planning (S&OP) process.
• Identify opportunities and risks through forecast and performance analysis.
• Manage the marketing budget and ensure strategic allocation of resources.
• Drive cross-functional collaboration across Marketing, Sales, Finance, Manufacturing, R&D/QA, and Executive Leadership.
• Coach, develop, and lead a team of three marketing professionals.

Requirements

• Bachelor’s degree required.
• 10+ years of brand management experience within the CPG industry.
• Proven experience developing and executing successful brand growth strategies.
• Strong P&L management and financial acumen.
• Demonstrated leadership experience with the ability to set direction and drive results.
• Strong analytical and problem-solving capabilities.
• Excellent communication, presentation, influence, and negotiation skills.
• Experience leading cross-functional teams and managing complex business initiatives.
• Able to balance strategic thinking with operational execution.
• Proven coaching, talent development, and people leadership skills.

Qualifications

• IT WOULD BE GREAT IF YOU HAVE… (NICE TO HAVE)
• MBA strongly preferred.
• Experience influencing and partnering with key retail customers.
• Experience leading innovation initiatives, including new products and packaging.
• Competitive mindset with a strong drive for results.
• Experience working across multiple business units and stakeholder groups.
• Demonstrated success leading large teams and complex organizational initiatives.

Pay

The target base salary range for this full-time, salaried position is between $170,600-$234,600. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation.

Schedule

Full-time, salaried position.