Director, Marketing-IV

About the role

This position is responsible for communicating the Simon and center-specific brand proposition/narrative at the local center level through sourcing and executing property-level marketing initiatives. Responsibilities include creation, development, and implementation of the overall strategic marketing and communication direction of the shopping center, as well as providing sales support and implementation of business development programs.

Responsibilities

• Develop and execute an annual marketing plan that strategically utilizes all platform programs, supports corporate marketing objectives, and positively impacts the center’s core financial objectives: EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share.
• Implement business development revenue opportunities including mall assets, media assets, and mall programming to achieve the property’s financial sales goals.
• Develop and implement retailer intensification strategies that drive awareness and sales.
• Promote platform program opportunities and foster relationships with key retail partners.
• Implement corporate direction regarding all national and/or regional Simon/Malls brand marketing and SBV programs and initiatives at the field level.
• Create annual marketing budgets based on retailer dues, allocating expenses to support platform programming, Simon initiatives, and brand messaging to achieve center objectives.
• Forecast and maximize marketing dollars by analyzing sales performance of the center and retailers, including overage rent, as well as the ROI on marketing programs on a monthly basis.
• Manage data input and use of Salesforce as related to tourism, deal management, lease actions, and inventory.
• Oversee and execute tourism programs, including local/regional/national/international/Simon Shopping Destinations initiatives where applicable.
• Coordinate all shopping center visual merchandising, signage, and advertising programs to ensure quality and effective use.
• Manage marketing work surrounding center renovations, redevelopment, and expansions to ensure effective messaging to the shopper base where applicable.
• Provide input on media plans, media buys, and media channels for the most effective reach of the target audience for the center.
• Work with the PR agency to enhance the overall perception of the property, establish and ensure solid local media relations, and prepare, vet, and use media releases, alerts, and talking points.
• Drive the growth and engagement of social media channels, as well as data collection, SMS, and email (subscribers) for the specific centers.
• Develop professional business relationships with center retailers.
• Drive Simon loyalty programs tailored to the individual property market and core demographics where applicable.
• Oversee all financial forecasting budgeted for the marketing department and marketing programs.
• Hire and oversee all work assigned to the Marketing Administrative Assistant.
• Participate in Manager on Duty rotation, staff meetings, and other relevant management responsibilities as a critical member of the mall management team at each center.

Requirements

• BA or BS degree with emphasis in sales, marketing, or business.
• 4-6 years of previous experience in strategic marketing, event management, sales, sponsorship, and budgeting.
• Knowledge of retail management, marketing, advertising, and working knowledge of the media industry.
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others.
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing.
• Flexibility to work varied schedules including weekends and evenings.
• Strong team-building and coaching skills.
• Ability to handle multiple projects simultaneously.
• Some overnight travel required.
• Ability to think strategically.

Leadership Characteristics

• Strong organization and coordination skills.
• Strong team-building and coaching skills.
• Ability to handle multiple projects simultaneously.
• Ability to communicate with various levels within the organization.