Director Marketing, CRM - PINK
Description
The Director of Marketing, PINK CRM is responsible for maximizing existing customers through an optimized customer lifecycle strategy and strong customer journey activation through Owned channels (incl. Push, Email, SMS, Print).
This collaborative role will work closely with the internal Customer Data / Data Science team, Human Insights, Loyalty, Brand Strategy, Digital Merchandising, and Digital Analytics to identify, action, and analyze key customer cohorts, deepen overall customer engagement, improve digital marketability, increase customer value, drive qualified traffic, optimize investment strategy, and elevate content across all Owned channels.
This position requires equal parts strategic thinking and ability to lead excellence in execution.
Qualifications
- Bachelor's degree or equivalent
- 10+ years in progressive consumer marketing positions for strong brands, with a proven track record
- Ability to perform in a fast-paced environment with agility and positivity
- A customer-centric mindset with a deep understanding of CRM (specifically Email, SMS, Push/App landscape)
- Strong multitasker and able to meet tight deadlines
- Ability to influence partners and peers
- Proficient with Excel, Word, PPT, and TEAMS
- Excellent organizational and planning skills
- Exceptional written and oral communication and presentation skills
- Retail/Fashion marketing a plus
- Experience with integrated MarTech systems - Attentive and Movable Ink a plus