Jobs · OTHR · California

DIRECTOR, MARKETING & CREATIVE SERVICES

Scripps Research · San Diego, CA · 4 wk ago
On-siteOTHR$169k–$190k/yrFull-time
We need to output HTML fragment with sections: About the role? Actually we have "About Us" but we should not repeat job title as heading. Use headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include only sections with real specific content. We have content: Position Summary (could be "About the role"). Responsibilities And Duties (list). Requirements (Education & Experience, Technical & Functional Skills, Leadership & Professional Skills, Additional Requirements). Could combine into Requirements and Qualifications? The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Skills). So we can have sections: About the role (position summary), Responsibilities, Requirements (maybe combine education/experience and technical/functional/leadership), Benefits, Pay, Schedule. We must not include boilerplate like EEO, legal, etc. Also remove "Details of established essential functions..." etc. We need to preserve all substantive info. So we need to extract details. Let's parse: About Us: description of Scripps Research. Could be part of About the role? Probably we can include a brief About the organization as part of About the role? The instruction: About the role heading for section headings. Could include the "About Us" as part of About the role? Might be okay. But we should not repeat job title as heading. We can include a

about the organization under About the role. Position Summary: we can put under About the role. Responsibilities: list items from "Responsibilities And Duties". Need to convert each sentence into

  • . Ensure we keep all details. Requirements: we have Education & Experience, Technical & Functional Skills, Leadership & Professional Skills, Additional Requirements. Could combine into Requirements section with subheadings? But we only allowed headings from list; we could still use

    for Requirements and then inside have

    or

      . Might be okay to have multiple
        under same heading. We need to avoid filler like "commensurate with experience" in Pay section? Actually Pay section we can include if posting states compensation. It does: "The expected hiring range for this position is $169,000 to $190,000/annually, commensurate with experience." That's specific numbers, so we can include Pay section with that sentence. The phrase "commensurate with experience" is okay as part of the sentence; we should not omit it because it's part of the content. The instruction: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. It says we should not create a Pay section if the content is just filler like "commensurate with experience" without numbers. But we have numbers, so it's fine. Benefits: we have "Comprehensive Benefits Include Employer Contributed Retirement Plan – ... Full Suite of Health and Welfare plans ... Access to Flexible Spending Accounts ... Competitive vacation and sick leave policies Free, on-site parking". That's specific, so we can include Benefits section. Schedule: we have "While subject to change based on business needs, this is an on-campus position requiring a minimum of 4 days per week working onsite from our La Jolla campus, with flexibility to work 1 day per week remotely from home." That's specific schedule info, so we can include Schedule section. We must not include application instructions, cover letter required? Actually "Cover letter required" is under Additional Requirements? It says "Cover letter required". That's part of Additional Requirements. Should we keep? It's a requirement for application; maybe considered application instruction. The instruction says remove application instructions. So we should drop "Cover letter required". Also "Only local candidates will be considered for this role." That's a requirement; we can keep under Additional Requirements. Now produce HTML. Structure:

        About the role

        About Us Scripps Research ... (the paragraph). Then Position Summary paragraph. But we need to avoid duplication: The About Us paragraph is separate from Position Summary. We'll combine them maybe as two

        under About the role. Then

        Responsibilities

        • ... each duty.
        We need to extract each duty sentence from the responsibilities block. Let's copy responsibilities block: "Develop and execute integrated marketing strategies and campaigns that advance institutional priorities and strengthen awareness, engagement and reputation among key audiences. Lead and execute marketing initiatives across traditional and digital channels, including print, radio, out-of-home, paid social, search, display, email, web and other emerging platforms. Lead project management for integrated marketing and communications initiatives, including development of project plans, timelines, milestones, resources and budgets. Oversee email marketing and marketing automation, including campaign strategy and execution, audience segmentation, subscriptions, testing, optimization and performance. Lead creative concept development from brief through execution, translating strategic objectives into compelling visual identities, campaign concepts, messaging frameworks and creative assets across channels. Manage the marketing and constituent database, ensuring data integrity, governance and effective segmentation while developing strategies to drive audience acquisition, growth, engagement, retention and re-engagement. Develop and optimize audience journeys across channels to strengthen relationships with key institutional and philanthropic audiences. Oversee marketing analytics, dashboards and campaign reporting, establishing KPIs and translating performance data into actionable insights and recommendations. Serve as a steward of the institutional brand, ensuring consistent, distinct and compelling application of brand standards, messaging and visual identity across marketing and communications channels… Provide creative direction, oversight and project management for institutional marketing and communications, including print, digital, advertising, campaign branding and institutional collateral. Supervise the staff graphic designer, providing creative direction, design feedback, professional development and strategic context while overseeing creative and production workflows, priorities and resources. Support the management of external creative contractors and marketing agencies. Provide strategic and creative oversight for philanthropic communications and collateral including marketing materials, annual reports, campaign materials and other donor-facing communications and collateral. Coordinate with internal stakeholders and external partners to develop and execute communications and marketing plans supporting institutional priorities. Develop and champion visual storytelling approaches that bring institutional priorities, programs, people and impact to life across marketing, communications and philanthropy channels. Oversee the organization and maintenance of institutional content, creative assets, content libraries and digital asset management systems. Establish and maintain efficient workflows, standards and processes that improve coordination, production and delivery across Marketing & Communications. Manage assigned marketing budgets and monitor expenditures and performance to maximize effectiveness and return on investment. Support the Associate Vice President of Marketing & Communications on additional strategic, operational and department-wide priorities as assigned." We'll turn each line into
      • . Now Requirements: we have Education & Experience, Technical & Functional Skills, Leadership & Professional Skills, Additional Requirements (excluding cover letter required and maybe local candidates). We'll combine into one Requirements section with subheadings? But we only allowed headings from list; we could still include

        inside? Not specified. Safer to just have a single Requirements section with
          for each bullet grouping? Could separate with

          headings inside? Might be okay to use but not heading. The instruction only says use

          for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings inside, but to be safe we can just use

          for subheadings. We'll create:

          Requirements

          Education & Experience:

          • Bachelor’s degree in marketing, communications, advertising, public relations, business or a related field; equivalent combination of education and relevant experience considered.
          • Minimum of 7–10 years of progressively responsible experience in marketing, communications, advertising, creative services, or a related field, including experience managing integrated marketing campaigns and complex, cross‑functional projects.
          • Demonstrated experience managing creative staff, including providing creative direction, setting priorities, managing workloads and providing feedback on creative work.
          • Experience developing and executing marketing strategies across traditional and digital channels.
          • Experience managing staff, agencies, vendors and external partners.
          • Experience working in a complex organization with multiple stakeholders; experience in higher education, research, healthcare, nonprofit or mission‑driven organizations preferred.
          • Portfolio demonstrating strong creative judgment, visual storytelling, conceptual development, brand application and execution across multiple formats and channels.
          Then Technical & Functional Skills similarly. Then Leadership & Professional Skills. Then Additional Requirements: "Only local candidates will be considered for this role." (keep). Possibly also "Cover letter required" we drop. Now Benefits section:

          Benefits

          • Employer‑contributed retirement plan – depending on eligibility, employees receive an employer contributed retirement plan (no employee contribution required) and the option to contribute to a 403(b) (which is similar to a 401(k) using your own pre‑ or post‑tax dollars)
          • Full suite of health and welfare plans including three medical plan options (including an HSA available option), dental, vision, life insurance, disability, EAP and more
          • Access to flexible spending accounts (medical/dependent care)
          • Competitive vacation and sick leave policies
          • Free, on‑site parking
          Pay section:

          Pay

          The expected hiring range for this position is $169,000 to $190,000 annually, commensurate with experience.

          Schedule section:

          Schedule

          While subject to change based on business needs, this is an on‑campus position requiring a minimum of 4 days per week working onsite from our La Jolla campus, with flexibility to work 1 day per week remotely from home.

          Now About the role section: need to include About Us paragraph and Position Summary. About Us paragraph: "Scripps Research is a nonprofit biomedical institute ranked as one of the most influential in the world for its impact on innovation. We celebrated our 100-year legacy in 2024. This significant milestone marks a century of seminal discoveries in immunology, infectious diseases (such as COVID-19, flu, HIV), neuroscience, heart disease, cancer, and more. Located in La Jolla, California, the institute houses six research departments, multiple Nobel laureates, a top-ranked graduate school and a leading postdoctoral training program. Scripps Research encompasses two elite and highly innovative institutes, the Calibr‑Skaggs Institute for Innovative Medicines and Scripps Research Translational Institute, which merge foundational studies in biology, chemistry and computer science with translational science to produce pioneering drugs and advances in digital and precision medicine. Together, we cultivate new scientific leaders and expand the frontiers of knowledge to deliver medical breakthroughs impacting human health around the globe. If you have a passion for making a difference, this could be your opportunity to join our transformative team." Position Summary paragraph: "We are seeking a highly creative, strategic and collaborative Director of Marketing & Creative Services, to lead and advance the organization’s integrated marketing and communications efforts and help shape how the organization’s brand is expressed creatively across audiences and channels. Reporting to the Associate Vice President of Marketing & Communications, this role will oversee key functions spanning traditional and digital marketing, constituent engagement and database management, audience development, brand and creative services, analytics and cross‑functional project management. The Director will play a central role in translating institutional priorities into coordinated marketing and communications strategies and ensuring their effective execution across channels. The position will oversee integrated marketing campaigns, audience growth, segmentation and engagement strategies, marketing data and performance reporting, and provide brand stewardship and creative direction for institutional and philanthropy communications. Serving as a key liaison between Marketing & Communications and the Office of Philanthropy, the Director will provide strategic and creative oversight and direction for philanthropy communications, donor‑f

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