Director, Marketing & Business Development-III

About the Role

This position drives revenue through the sale of property and media assets and shapes the strategic marketing direction of the shopping center. The Director of Marketing and Business Development markets and sells mall assets to consumers, advertisers, marketing companies, and the surrounding business community.

Responsibilities

• Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming to achieve financial sales goals.
• Develop and implement retailer intensification strategies.
• Promote platform program opportunities to retailers, securing retailer offers to enhance programming.
• Flawlessly execute all national and/or regional SBV programs and initiatives at the field level.
• Create annual marketing budgets based on retailer dues, allocating mandatory, discretionary, and media expenses to support platform programming, Simon initiatives, and brand messaging.
• Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI.
• Develop and execute an annual marketing plan that strategically utilizes all platform programs, supports corporate marketing objectives, and positively impacts core financial objectives (EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share).
• Coordinate shopping center visual merchandising, signage, and advertising programs.
• Maintain effective media relations by fielding media calls and preparing responses.
• Drive growth of social media channels, including increasing fan base for Facebook and Instagram, as well as data collection, SMS, and email subscribers.
• Participate in Manager on Duty rotation, staff meetings, and other relevant management responsibilities as a critical member of the mall management team.

Requirements

• BA or BS degree with emphasis in sales, marketing, or business.
• 4-6 years of experience in sales, sponsorship, strategic marketing, event management, and budgeting.
• Knowledge of retail management, marketing, advertising, and the media industry.
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy.
• Superior computer skills and the ability to communicate effectively verbally, visually, and in writing.
• Flexibility to work varied schedules, including weekends and evenings.
• Strong team-building and coaching skills.
• Ability to handle multiple projects simultaneously.
• Some overnight travel required.
• Strategic thinking ability.

Leadership Capabilities

• Strong organization and coordination skills.
• Strong team-building and coaching skills.
• Ability to handle multiple projects simultaneously.

Job Location: Summit Mall