Director, Marketing & Business Development-III

About the Role

This position is responsible for revenue generation through the sale of property and media assets as well as the creation, development, and implementation of the overall strategic marketing direction of the shopping center. The Director of Marketing and Business Development will market and sell the assets of the mall to consumers, advertisers, marketing companies, and the surrounding business community.

Responsibilities

• Identify, create, and sell revenue opportunities through strategic positioning of mall assets, media assets, and mall programming to achieve the financial sales goals of the property.
• Develop and implement retailer intensification strategies.
• Promote platform program opportunities to retailers, securing retailer offers to enhance programming.
• Flawlessly execute all national and/or regional SBV programs and initiatives at the field level.
• Create annual marketing budgets based on retailer dues, allocating mandatory expenses, discretionary expenses, and media expenses to support platform programming, Simon initiatives, and brand messaging to achieve center objectives.
• Responsible for monthly forecasting and maximizing marketing dollars by analyzing ROI.
• Develop and execute an annual marketing plan that strategically utilizes all platform programs, supports corporate marketing objectives, and positively impacts the center’s core financial objectives (EBIDTA, SBV income, leasing, sales, overage rent, traffic, and market share).
• Coordinate shopping center visual merchandising, signage, and advertising programs.
• Maintain effective media relations by fielding media calls and preparing responses.
• Drive growth of social media channels, including increasing the fan base for Facebook and Instagram (social connections), as well as data collection, SMS, and email subscribers for the business unit.
• Participate in Manager on Duty rotation, staff meetings, and other relevant management responsibilities as a critical member of the mall management team.

Requirements

• BA or BS degree with emphasis in sales, marketing, or business.
• 4-6 years of previous experience in sales, sponsorship, strategic marketing, event management, and budgeting.
• Knowledge of retail management, marketing, advertising, and working knowledge of the media industry.
• Excellent interpersonal, communication, selling, and negotiation skills with the ability to use tact and diplomacy when interacting with others.
• Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing.
• Flexibility to work varied schedules including weekends and evenings.
• Strong team-building and coaching skills.
• Ability to handle multiple projects simultaneously.
• Some overnight travel required.
• Ability to think strategically.

Leadership Capabilities

• Strong organization and coordination skills.
• Strong team-building and coaching skills.
• Ability to handle multiple projects simultaneously.