Director - Marketing
Virtusa · Fremont, CA · 1 wk ago
MarketingFull-time
Marketing AI Transformation Leader We are looking for a leader with deep marketing domain expertise who can walk into a customer's office, diagnose their marketing challenges, and collaborate with the organization to design AI-powered transformations that deliver measurable business outcomes. This person will lead marketing transformation programs, design business solutions, and drive adoption - equal parts consultant, technologist, and trusted advisor. Not a fit if: You've only done AI pilots (not production at scale), you're purely technical without client skills, or you're purely strategic without hands-on delivery experience. Core Responsibilities Transform Marketing (40%) Assess marketing functions maturity across multiple functions (demand gen, content, campaigns, field, partner, product, vertical, ops, budget, advocacy, data management)Design AI-enabled solutions (predictive, generative, agentic) that create step-change improvementsBuild transformation roadmaps with clear ROI, timelines, and change managementDrive adoption from deployment through behaviour change Client Partnership & Business Development (30%) Conduct discovery and build compelling transformation business casesNavigate stakeholder consensus (Business, Tech, Vendor Management)Be a trusted advisor to the customer, expand relations and close deals Solution Design (20%) Design marketing tech + AI stack integrations (CDP, MAP, CRM, analytics, AI/ML platforms)Create reusable reference architectures and implementation patternsMake build vs. buy decisions; validate technical feasibilityStay current on marketing AI landscape Thought Leadership (10%) Develop frameworks, methodologies, and best practicesEnable internal teams; share learnings externallyBuild industry presence through speaking, writing, community Must-Haves Marketing Expertise 10+ years in B2B marketing operations, technology, or transformationDeep understanding how marketing functions interconnect and impact revenueKnowledge of marketing tech stacks (CDP, MAP, CRM, analytics)Real-world transformation scars (knows what works, what fails, why) AI Transformation Experience Led 2+ AI implementations in marketing at scale (enterprise production deployment)Delivered measurable business outcomes (not just deployed tech)Current on AI landscape: LLMs, RAG, multi-agent systems, marketing AI platforms Advisory and Consultative Selling 5-10+ years in consultative/client-facing roleCan discover painpoints, build business cases, close deals, manage stakeholdersExecutive communication skills (C-suite comfortable)Trusted advisor mindset: balances client needs vs. realistic outcomes Technical Foundation Solution architecture thinking (end-to-end systems, integrations, data flows)Pragmatic build vs. buy decisionsFast learner who stays current on evolving tech Strongly Preferred Partner ecosystem experience (ISV, channel, marketplace programs)Hyperscaler background (AWS, Azure, GCP professional services)Agentic AI / multi-agent implementation experienceEnterprise B2B SaaS experienceCDP implementation leadership