Director, Marketing and Communications

About the role

The System Offices is one of several system members within the Texas A&M University System, representing one of the largest systems of higher education in the nation. The Texas A&M University System mission is to provide education, conduct research, commercialize technology, offer training, and deliver services for the people of Texas and beyond.

Texas A&M Innovation helps translate research into real-world products, services, and ventures that create impact for Texas and beyond. Success depends not only on strong research, but also on strong visibility, clear messaging, and effective engagement with faculty, students, industry, investors, policymakers, and the broader public.

Responsibilities

• Develop and execute a multi-year marketing and communications strategy that advances the mission of Texas A&M Innovation and aligns with the broader Texas A&M University System brand.
• Define and manage brand architecture, messaging frameworks, visual identity, and voice for Texas A&M Innovation.
• Establish marketing goals, key performance indicators, dashboards, and regular performance reviews.
• Build and lead a modern marketing function, including internal staff, agency partners, freelancers, vendors, and an integrated events team.
• Manage the marketing budget, external partners, and marketing technology stack, including website, CRM, automation, analytics, and content tools.
• Design and execute system-wide awareness campaigns that increase understanding of Texas A&M Innovation and its services among faculty, researchers, and students.
• Build the digital and content infrastructure that positions Texas A&M Innovation as a clear and accessible entry point for companies, investors, strategic partners, and other external stakeholders.
• Lead and supervise the events team responsible for designing, planning, and delivering office events, including industry-facing events, major showcases, conferences, workshops, and strategic convenings.
• Translate innovation outcomes into clear, compelling stories for media, donors, policymakers, alumni, industry, and the public.
• Develop marketing programs that support translational funding programs, startup support initiatives, mentor networks, innovation spaces, and related ecosystem efforts.
• Ensure all marketing activity complies with A&M System brand standards, accessibility requirements, privacy obligations, and institutional policies.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Journalism, Science Communication or related field.
• Ten years of progressive marketing or communications experience, including at least 4 years in a leadership role managing staff, budgets, and external agencies.
• Demonstrated experience marketing technical, scientific, or products or services to sophisticated audiences such as corporate R&D teams, investors, government stakeholders, or entrepreneurs.
• Expertise in modern digital marketing, including CMS, SEO/SEM, email and marketing automation, CRM-driven campaigns, social media, paid media, and analytics.
• Strong track record building and managing teams, budgets, and vendor relationships.
• Excellent writing, editing, and visual storytelling skills, with a strong portfolio of relevant work.
• Experience building, leading, or substantially modernizing a marketing function.
• Proven ability to translate complex technical content into compelling, accessible narratives across multiple channels.

Qualifications

• Master's degree or MBA; advanced training in science communication or a STEM discipline.
• Direct experience in a university technology transfer office, innovation office, research park, national lab, or similar research commercialization environment.
• Working knowledge of intellectual property, licensing, and the university commercialization lifecycle.
• Experience producing video, podcast, and other multimedia content at scale.

Benefits

The System Offices provides an outstanding benefits package including, but not limited to: competitive health benefits; paid vacation, sick leave, and holidays; a defined benefit retirement plan to include an employer contribution through Teachers Retirement System of Texas (TRS); if applicable, a defined contribution retirement plan to include an employer contribution through an approved ORP vendor: additional voluntary tax deferred annuity (TDA) options; tuition assistance; and wellness programs to promote work/life balance.