Director, Marketing and Communications

Position Summary

The Director of Marketing is responsible for developing and executing the company’s overall marketing strategy to strengthen brand positioning, support sales initiatives, and expand market share across Piper’s product portfolio. This role leads corporate marketing efforts including brand management, communications, digital marketing, events, and product promotion while ensuring alignment with organizational objectives.

About the Role

This role leads corporate marketing efforts including brand management, communications, digital marketing, events, product promotion, and crisis communications. The Director oversees marketing teams, manages departmental budgets, and collaborates cross-functionally with Sales, Customer Support, Product Development, and the dealer network to drive effective marketing programs and business growth.

Essential Job Functions

• Develop and lead the company’s overall marketing strategy to strengthen brand awareness, market position, and product demand across global markets.
• Direct the planning and execution of integrated marketing campaigns including digital marketing, advertising, public relations, events, product launches, and promotional programs.
• Oversee the development and management of corporate branding, messaging, and positioning to ensure consistency across all communications and marketing channels.
• Lead the development and execution of annual marketing plans and budgets aligned with corporate sales objectives and strategic initiatives.
• Manage and mentor the marketing organization including marketing managers, communications specialists, digital marketing personnel, and creative teams.
• Oversee corporate communications including executive messaging, press relations, media engagement, and crisis communications when required.
• Represent the company at industry events, trade shows, and key customer engagements.
• Ensure effective coordination of marketing activities across departments to support customer experience initiatives, and sales programs.
• Other duties as assigned.

Minimum Position Qualifications

• Education and Experience: Bachelor’s degree in Marketing, Business Administration, Communications, or related field required. Minimum 10 years of progressive marketing experience, including leadership roles. Experience within aviation, aerospace, or other highly technical industries preferred. Proven experience developing and executing strategic marketing plans that support revenue growth and brand development. Experience managing marketing teams, budgets, and complex marketing programs. Strong understanding of social media, digital marketing, brand strategy, communications, and event marketing.
• Physical Demands: Demonstrates physical and functional ability to perform and accomplish tasks. Ability to lift and carry up to 35 lbs. Ability to travel domestically and internationally as required, including walking and standing for extended periods during trade shows, events, and demonstrations.
• Mental Demands: Working knowledge of Microsoft Office Suite required. Expert level PowerPoint skills desired. Ability to function effectively in a fast-paced environment with shifting priorities and multiple deadlines. Requires strong strategic thinking, analytical reasoning, and independent decision-making. Ability to evaluate complex information and exercise sound judgment while managing multiple initiatives simultaneously.

Operational Excellence

Supports all operational excellence initiatives ensuring full participation in all department services, continuous improvement efforts, and training programs.

Quality Assurance

Maintains a safe, orderly working environment including FOD compliance. Ensures adherence to Piper Aircraft, Inc. corporate compliance policies. Adheres to organization and department policies and procedures.

Compliance

Responsible for ensuring compliance with laws, rules and regulations appropriate to job function. Comply with all organizational policies and standards regarding ethical business practices. Work ethically and with integrity; upholds organizational values. Maintains compliance with company safety policies and procedures, OSHA, and EPA regulations including Personal Protective Equipment (PPE), behaviors, physical space and hazardous waste disposal procedures.

Communications

Maintains a high level of professionalism at all times during direct contact with employees, suppliers, and customers. Communicates effectively with written, verbal, and presentation forms.

Decision Quality

Makes good and timely decisions that keep the organization moving on-time with deliverables. Optimizes work processes to get things done, with a focus on continuous improvement.

Attention to Detail

Takes responsibility for a thorough, accurate, and detailed method of completing work tasks. Drives results by overcoming adversity and consistently achieving quality results - even under demanding deadlines and unexpected operating circumstances.

Teamwork

Interacts, partners, and collaborates effectively with others, positively contributing to overall department and organizational deliverables and results.