Director, Marketing and Communications (988)

About the role

The Director of Marketing and Communications Campaigns is responsible for conceptualizing and executing communications, marketing plans and campaigns for the National Suicide Prevention Lifeline/988, a program administered by Vibrant Emotional Health and funded by the Substance Abuse and Mental Health Services Administration (SAMHSA).

Responsibilities

• Oversee and execute marketing and communications campaigns to meet Lifeline’s goals
• Lead, and provide guidance, support and feedback to Marketing and Communications team members
• Serve as primary liaison between Vibrant Emotional Health and SAMHSA marketing and communications teams
• Manage the day-to-day relationship with external advertising and marketing agencies and vendors
• Track metrics, create reports, and recommend communications strategies based on needs and goals
• Represent the Marketing and Communications department during cross-departmental meetings and projects, and represent Vibrant partners, stakeholders, and vendors, as needed
• Foster relationships with partners and vendors to advance messaging and resources
• Support the Communications team and carry out Marcom tasks as needed

Qualifications

• Bachelor’s degree in marketing, public relations, journalism, media studies, communications, or a related field
• 7+ years of professional work experience in a marketing and communications department of a complex organization
• Track record of managing complex, long-term projects with multiple stakeholders
• Track record of devising messaging and strategies for sensitive and timely subject matter
• Ability to meet deadlines and anticipate future needs
• Experience developing and implementing processes, guidelines, and recommendations
• Organized, with strong written and verbal communication skills
• Experience in mental health and healthcare communications preferred
• Some travel may be required
• Fluency in the Spanish language is desired but not required