Director Market Research, Integrated Insights
About the Role
Market Research plays a critical role in bringing the voice of customers into the organization, translating their needs, experiences, and behaviors into meaningful insights that inform strategy development and support strong commercial execution. By grounding decisions in a deep understanding of customers and the evolving marketplace, Market Research helps guide business priorities, shape brand and portfolio strategies, and enable teams to act with greater clarity, confidence, and impact.
The Director Market Research, Integrated Insights role will be based in Foster City, CA and will report to the Sr Director, Marketing Sciences.
Key Responsibilities
- Partner with key stakeholders to design and execute market research that directly informs strategy and drives growth objectives for HIV Treatment (Biktarvy and pipeline products)
- Lead end-to-end qualitative and quantitative market research among Patients, including objective setting, study design, vendor selection and oversight, data collection, analysis, interpretation, and storytelling
- Develops relevant and compelling presentation of market research insights for key stakeholders, including brand leadership and senior management
- Keep abreast of key market events and works to understand potential impact
- Collaborate with diverse counterparts (Commercial and Sales Analytics, Forecasting, Global, Managed Markets, Brand), to understand sales and market trends and, as appropriate, recommend corrective courses of action or additional market
Basic Qualifications
- Bachelor's Degree and Twelve Years' Experience OR
- Masters' Degree and Ten Years' Experience OR
- PhD and Eight Years' Experience
Preferred Qualifications
- 12+ years of relevant experience with a Bachelor's degree required; MBA or other advanced degree preferred
- 8+ years of experience in market research, marketing sciences, strategic consulting, or related roles within the biotech or pharmaceutical industry
- Experience in rare disease markets is a plus, but not required
- Significant experience conducting quantitative and qualitative primary and secondary market research is required
- In-depth experience designing and conducting quantitative and qualitative primary and secondary market research
- Demonstrated ability to ramp quickly and acquire in-depth knowledge and experience in a competitive market
- Demonstrated ability to apply market research as a strategic advantage to inform commercial decision-making across in-line brands and launches, particularly in ambiguous or evolving market environments
- Strong data analytical, interpretive, and storytelling skills. Ability to meaningfully portray and effectively communicate complex data in an easy-to-understand format
- Strong interpersonal skills with ability to lead, interact with, influence others, focus, resolve conflict and drive consensus among individuals from a variety of cultures and disciplines. Ability to work with a variety of personalities and skillsets
- Strong communication and presentation skills with an ability to efficiently and productively communicate both orally and in writing both to peers and brand leadership are required
- Excellent project management skills and the ability to meet tight deadlines in an environment of competing and changing priorities. Must have strong task management skills to include planning, prioritization, objective setting, and meeting management and plan execution
- Strong teamwork and collaboration skills
- Ability to travel up to 10% of time
People Leader Accountabilities
- Create Inclusion - knowing the business value of diverse teams, modeling inclusion, and embedding the value of diversity in the way they manage their teams
- Develop Talent - understand the skills, experience, aspirations and potential of their employees and coach them on current performance and future potential. They ensure employees are receiving the feedback and insight needed to grow, develop and realize their purpose
- Empower Teams - connect the team to the organization by aligning goals, purpose, and organizational objectives, and holding them to account. They provide the support needed to remove barriers and connect their team to the broader ecosystem
Pay & Benefits
The salary range for this position is: $226,185.00 - $292,710.00. Gilead considers a variety of factors when determining base compensation, including experience, qualifications, and geographic location. These considerations mean actual compensation will vary. This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package. Benefits include company-sponsored medical, dental, vision, and life insurance plans.