Director Market Intelligence & Strategic Insights
Staples · Framingham, MA · 4 wk ago
AnalystFull-time
Duties & Responsibilities
- External Data Strategy & “Single Source of Truth”
- Define the external data strategy for Enterprise Growth: what sources matter (market, competitor, platform signals), how often they refresh, and what “gold standard” outputs the enterprise should trust
- Establish governance around definitions and comparability (e.g., ensuring leadership debates are anchored on shared definitions instead of conflicting lenses)
- Market & Competitive Intelligence
- Monitor market trends, customer behavior, and competitor moves relevant to Staples’ growth agenda
- Translate signals into enterprise growth implications, surfacing what changed, why it matters, and what risks/opportunities it creates
- Competitive Economics & Pricing Implications
- Translate external market and competitor signals into quantified economic implications (e.g., pricing posture, elasticity assumptions, channel mechanics), including scenarios and clear “so what” impacts on margin, volume, and share
- Strategic Initiative Assessments
- Partner with SLT members and initiative owners to define hypotheses, success metrics, and post-mortems so insights continually improve execution and decision-making over time
- Produce unbiased risk & opportunity briefs for priority initiatives, connecting insights to value (revenue, margin, retention, cost-to-serve, and risk), and informing initiative design, sequencing, and success criteria
- Growth Pyramid & Enterprise Strategy Support
- Support Growth Pyramid reviews with fact-based external context and pressure-test key assumptions using outside-in market/competitive insights
- Establish monthly/quarterly update cadence
- Cross-Functional Signal Integration
- Align with functional analytics teams on shared inputs, definitions, and refresh cadence so internal and external views reconcile into one story
- Embed external demand and competitive insights into test-and-learn and pricing governance with Revenue Management, Merchandising, Digital, and Marketing, ensuring evaluation criteria reflect “go-to-market” realities
- External Vendor & Data Partnership Management
- Manage external data providers / research partners where needed (e.g., market share providers and competitive datasets), including ensuring the outputs are actionable and properly caveated
- AI-First Reporting & Scalable Architecture
- Design scalable, automated reporting and synthesis workflows using AI to reduce manual effort and accelerate insight generation
- Build repeatable “signal-to-insight” pipelines (e.g., ingestion → cleaning → triangulation → executive summary) and establish an operating rhythm for distribution
- People Leadership
- Stand up and develop a team of 1–2 associates
- Oversee responsibilities, performance, and development of the team
- Conduct performance appraisals, coach direct and indirect reports, and foster a culture of continuous improvement and collaboration
- Demonstrated ability to build and defend an external market/competitive point of view using rigorous data, not anecdotes.
- Strong analytical capability; comfortable working with ambiguous, messy external datasets and triangulating sources.
- Excellent executive communication (written + verbal); can translate signal into “so what” implications.
- Strong project management and ability to build repeatable operating rhythms for insight delivery.
- Demonstrated ability to lead teams and develop talent.
- Able to work well in a dynamic environment.
- Proficiency with Microsoft Office Suite alongside experience testing and utilizing AI tools to drive productivity and insights.
- Experience designing scalable reporting / intelligence workflows, including automation and AI-assisted synthesis.
- Familiarity with market data sources and limitations (e.g., where market share is available vs not available at SKU level).
- Understanding of competitive dynamics in e-commerce and marketplaces and implications for pricing / value propositions.
- Understanding of the B2B distribution, office products, or business services industry.
- Team-orientation with an affinity for influencing and working across functions in a dynamic, often-changing environment.