Director Luxury Marketing-Coldwell Banker Global Luxury

About the role

The Luxury Marketing Director role within the Coldwell Banker Global Luxury brand will serve as a crucial liaison and essential contact between the Vice President of Global Luxury and a team of Luxury Marketing Managers and Specialists that oversee a region (Eastern or Western) part of the United States for Coldwell Banker Realty (including Hawaii).

Responsibilities

• Proactively Support Independent Sales Associates
• Work proactively with select top producing and luxury sales associates and their assistants/teams to support their marketing needs and business goals, overseeing direction with luxury marketing directors and specialists
• Foster a team of managers and specialists to help drive market share and increase awareness of the luxury program, beyond Society of Excellence agents
• Fosters and manages a team of luxury managers and specialists, covering multiple metros
• Effectively communicate the entire Coldwell Banker Global Luxury® program marketing offerings; deliver the benefits of the luxury marketing program at high-end listing appointments
• Work in conjunction with the Field Marketing team to provide service to select top-producing and luxury sales associates in your designated markets
• Establishes a pathway for agents to become luxury certified
• Events, Awareness, and Communications
• In conjunction with the LOC, Events, and regional GL teams, aid with the coordination and management of luxury events that aim to drive awareness of the Global Luxury® program.
• Leverage in-house and regional resources to deliver luxury marketing updates, messaging, and position internally and externally.
• Business Development Opportunities
• Using PowerBI and input from leadership, determine areas of opportunity for luxury growth and market share increase, and track luxury agent successes and declines.
• Communicate those findings with the President(s) and national Global Luxury team.
• Track KPIs (Key Performance Indicators): Increased LOC luxury market share - Increased interest in the Global Luxury® program and Luxury Property Specialist designations - Increased participation in Global Luxury® program events and calls - Fewer Coldwell Banker luxury sales associate disassociations, higher retention
• Support Local Operating Company and Senior Leadership
• Serve as a proactive luxury marketing liaison of the Regional President(s) and Field Marketing Director(s) providing marketing support and counsel including review of PowerBI highlighting and identifying areas of growth opportunity.
• Prepare and participate in VIP recruiting opportunities, business development opportunities, and luxury agent retention efforts.
• Participate in important meetings and events to share luxury content and updates.
• Develop a cadence with Field Marketing Directors to share Global Luxury Program information and to receive field marketing feedback and agent updates.
• Provide luxury content and stories to the local social and PR teams, President(s), and the luxury blog writer.
• Team Management, Development, and Communication
• Depending on the reporting structure (direct or dotted line) supervise and develop one or more Luxury Marketing Specialist(s), develop and cross-train one or more Field Marketing Specialist(s) on general Global Luxury details and duties, and assign project tasks as needed.

Qualifications

We are proud to offer a comprehensive benefits package to our employees, including:

• Medical, Dental, Vision, Short-term and Long-term disability benefits, AD&D
• 401(k) savings plan with company match
• Paid Time Off to Include Holidays, Vacation Time, and Sick Time
• Paid Family & Paternity Leave
• Life Insurance
• Business Travel Accident Insurance
• All employees receive access to LinkedIn Learning
• Employee Referral Program
• Adoption Assistance Program
• Employee Assistance Program
• Health and Wellness Program and Incentives
• Employee Discounts
• Employee Resource Groups