Account Director, Luxury Communications

About the role

J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and destinations in the world. You can see our current client list here.

We are a passionate, professional, and purpose-driven agency dedicated to our work, the agency, our clients, and each other. We are intentional about our company culture and believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training, and retreats, along with a connected company culture.

Responsibilities

• Develop and lead overarching account strategies aligned with clients’ business goals, ensuring programs deliver measurable ROI and target agreed-upon KPIs, while acting as a trusted partner providing expert guidance and leading strategic conversations.
• Design and lead standout luxury travel and tourism PR campaigns (e.g., crises, renovations, hotel openings) as well as activations, partnerships, and programming with strategic oversight and clear client communication while driving meaningful results and long-term brand impact.
• Nurture your network of editor, writer, and freelance connections for agency clients, as well as create new relationships, through ongoing introductions, targeted pitches, and minimum of two (2) meetings (phone, virtual, or in-person) each month. Continue to be a trusted source of media knowledge for your teams, while landing top tier placements.
• Create and contribute big-thinking pitches that land in bigger and bigger features, multi-page spreads in magazines, and in meaningful unexpected sections within destination PR.
• Guide your teams to proper media who will execute KPI story ideas.
• Remain relevant, and always navigating the changing turns of the media industry.
• Leading team / giving expert counsel for team and client, making sure everyone's set up for success, serving as a visible and trusted leader within the office, contributing to a positive and collaborative agency culture.
• Lead at least two (2) trainings annually for team members, whether agency wide or office wide.
• Deliver 2-3 internal presentations, training moments or case studies per year to share insights, best practices, client wins, to help support the agency, your teams and new business efforts.
• Manage up to four (4) direct report(s), providing leadership, guidance, feedback and coaching to direct report(s) and account teams both in person and remotely, and making recommendations for staff promotions.
• Attend workshops, media events, webinars, and conferences on behalf of the Agency and its clients which may include weekend travel.
• Mentor and guide team members as they grow in their careers, providing coaching, feedback, and development opportunities.
• Foster a motivated, engaged, and positive team environment that supports strong performance and collaboration.
• Support team retention by creating opportunities for professional growth, skill development, and advancement.
• Contribute to agency growth through participation in account staffing and resourcing conversations.
• Develop and implement efficient processes, training, and systems that strengthen team performance, leading at least two educational workshops annually to support internal learning and development.
• Lead agency initiatives, workshops, and trainings, and help cultivate meaningful media and industry relationships.
• Champion and promote the J/PR culture across teams and within the broader industry.
• Stay informed on industry trends within luxury tourism and travel PR while continuously expanding expertise in hospitality, media, and client business sectors.
• Represent the agency at conferences, workshops, and industry events.

Qualifications

• Creative and strategic thinker with a proven track record of identifying and resolving problems in a timely manner
• Able to act tactically while keeping long-term objectives in mind
• Skilled at managing time-sensitive projects, prioritizing multiple objectives, and driving initiatives to completion with minimal guidance
• Attention to detail and ability to work independently in a fast-paced environment
• Strong leadership, coaching, and management skills
• High-energy, positive self-starter willing to go above and beyond to make a difference
• Stellar client references and proven ability to maintain and grow client relationships
• Strong, established relationships with local, regional, and national media contacts
• Ability to travel for client needs as required, must have a valid passport for international travel
• Advanced proficiency in Google Suite and Microsoft Office in a Mac OS environment
• Excellent verbal and written communication skills, interpersonal skills, and organizational skills

Skills

• Deep cultural fluency and a sophisticated understanding of the luxury ecosystem
• Strong network across luxury media, creators, tastemakers, premium brands, and cultural influencers
• Proven ability to identify, negotiate, and execute meaningful partnerships, collaborations, and brand moments
• Excellent judgment and understanding of what defines true luxury brand positioning and a global mindset with awareness of international media, travel, luxury, and consumer trends
• Passion for hospitality and a genuine appreciation for exceptional experiences, service, design, and storytelling
• Exceptional written and verbal communication skills with the ability to counsel senior-level clients and represent the agency with confidence and credibility
• Strong leadership, coaching, and team development skills with a commitment to mentoring the next generation of communications professionals
• Entrepreneurial, strategic, and solutions-oriented, with the ability to balance big-picture thinking and flawless execution

Benefits

• Competitive base salary: $100,000 - $120,000, commensurate with experience
• Commission opportunities
• Eligibility for year-end discretionary bonus
• Monthly Cell Phone Stipend
• Company-sponsored medical, dental, and vision insurance
• 401K with employer match
• Accrued PTO
• Birthday PTO
• Flexible Release Fridays
• Hotel trade