Director, Luxury Hospitality & Wellness Sales — Pilates Commercial

About the role

iFIT is expanding its premium Pilates product line into the luxury hospitality sector. The Director, Luxury Hospitality & Wellness Sales — Pilates will be responsible for opening and owning this new vertical, establishing iFIT Pilates as the preferred reformer solution for high-end hotels, destination resorts, and luxury spas.

Responsibilities

• Own and build the luxury hospitality vertical from the ground up — identifying, targeting, and closing high-value hotel, resort, and spa accounts across North America and key international markets.
• Establish iFIT Pilates as the preferred reformer solution for premium fitness and wellness amenities at four- and five-star properties, destination spas, and luxury resort brands.
• Develop and manage a pipeline of flagship accounts with the potential to serve as showcase installations and reference sites for iFIT's hospitality go-to-market strategy.
• Build and nurture C-suite and VP-level relationships across leading hospitality brands, spa management groups, and wellness real estate developers.
• Represent iFIT at premier wellness, hospitality, and Pilates industry events — building brand presence and deal flow in the channels that matter most.
• Drive subscription-based sales models alongside hardware, ensuring successful adoption and sustained growth across the customer base.

Requirements

• Bachelor's degree in Business, Hospitality Management, Marketing, or a related field.
• 7+ years of sales experience, with significant time spent selling into luxury hospitality, premium spa, or high-end wellness environments.
• Demonstrated ability to open new verticals and close complex, multi-stakeholder deals at premium price points.
• Genuine, practiced knowledge of the Pilates discipline including reformer methodology, studio culture, instructor community, and the competitive landscape of Pilates equipment.
• Familiarity with CRM tools; Salesforce preferred.
• Authorized to work in the United States without sponsorship.

Preferred Qualifications

• An existing network of relationships with procurement, spa, and fitness decision-makers at major hotel brands such as Four Seasons, Aman, Rosewood, Montage, Auberge, and Marriott Luxury Brands.
• Experience as a Pilates instructor, studio owner, or senior figure in the Pilates industry — someone who has lived the category and can speak to it authentically.
• A personal aesthetic and professional presence that resonates in luxury environments, accustomed to operating at a high level of polish in premium client settings.
• Experience selling premium equipment or technology into fitness, spa, or hospitality settings, with an understanding of capital expenditure cycles and amenity budget structures.
• Ability to travel regularly to client sites, industry events, and iFIT facilities.

Education & Basic Qualifications

• Bachelor's degree in Business, Hospitality Management, Marketing, or a related field.
• 7+ years of sales experience, with significant time spent selling into luxury hospitality, premium spa, or high-end wellness environments.
• Demonstrated ability to open new verticals and close complex, multi-stakeholder deals at premium price points.
• Genuine, practiced knowledge of the Pilates discipline including reformer methodology, studio culture, instructor community, and the competitive landscape of Pilates equipment.
• Familiarity with CRM tools; Salesforce preferred.
• Authorized to work in the United States without sponsorship.

Pay Range

$130,000 USD - $150,000 USD