Director, IT Sales CRM (Salesforce)
IDEXX · Westbrook, ME · 4 wk ago
Full-time
Responsibilities
- Translate Sales priorities into an actionable commercial systems strategy and a rolling multi-year roadmap across CRM, marketing, and sales enablement platforms.
- Partner with Global Sales, Marketing, and Commercial Operations leaders to ensure technology investments directly enable pipeline growth, sales productivity, and customer retention.
- Align commercial application architecture, integration patterns, and data flows with enterprise standards and long-term modernization objectives, in partnership with Enterprise Architecture.
- Own the commercial application portfolio, driving rationalization, license optimization, and reduction of technical debt and shadow IT.
- Establish delivery governance across commercial application programs, releases, and enhancements.
- Lead cross-functional initiatives spanning Lead-to-Order, quote and pricing, campaign-to-lead, customer service, and commercial reporting.
- Drive predictable execution through disciplined planning, risk management, release management, and measurable value realization, working within the IT PMO governance framework.
- Balance speed of delivery with architectural integrity, cybersecurity, privacy, and legal compliance.
- Manage external system integrators and SaaS vendors, holding partners accountable to scope, quality, and commercial terms.
- Serve as the trusted primary IT partner to Commercial executives and functional leaders across regions.
- Ensure co-ownership of outcomes between IT and commercial stakeholders, including shared accountability for adoption and process change.
- Translate complex technical concepts into clear business impact narratives for executive audiences.
- Facilitate prioritization trade-offs so investment aligns with commercial KPIs, regional needs, and financial targets.
Qualifications
- Bachelor’s or Master’s degree in Computer Science, Information Systems, Business, Engineering, or related field.
- 12+ years of progressive enterprise IT experience, including deep hands-on leadership of Salesforce and commercial application ecosystems.
- 7+ years of leadership experience managing global, cross-functional technical teams in matrixed environments.
- Demonstrated experience leading Salesforce CRM and marketing platform implementations, migrations, or large-scale modernization programs.
- Strong expertise across Lead-to-Order, quote and pricing (CPQ), campaign management, and digital marketing systems.
- Working knowledge of marketing automation systems, sales enablement, and customer data platforms, and of how commercial systems integrate with ERP.
- Proven track record aligning commercial IT investments with measurable revenue and productivity outcomes.
- Strong background in enterprise integrations including APIs, middleware, and event-driven architectures.
- Experience integrating AI, automation, or advanced analytics into commercial workflows.
- Experience driving application portfolio rationalization and technical debt reduction.
- Strong executive communication skills, with the ability to articulate technology strategy, delivery status, trade-offs, and business impact to senior leadership.
- Experience operating in regulated, global environments such as manufacturing, diagnostics, biotech, or life sciences preferred.
- Salesforce certifications and Agile/SAFe or PMP credentials preferred.