Director, IO Portfolio Management (Ablation)

Strategic Market Insights and Strategy Development

• Ensure portfolio decisions are closely aligned with overall business goals measured by metrics like revenue contribution, customer acquisition efficiency, and marketing-generated pipeline value.
• Develop and implement strategic plans, market-entry recommendations, customer segmentation, value propositions, and positioning strategies to drive the success of the microwave ablation and software solutions portfolio.
• Identify and collaborate broadly on business development opportunities.
• Collect, collate and verify the validity of thorough market analysis, and create actionable strategies to achieve the company's objectives.
• Engage external business and industry experts to learn and influence business strategies, being alert to opportunities for growth.
• Conduct comprehensive market research, trend analysis, and customer segmentation to identify unmet needs, emerging opportunities, and risks related to the MW Ablation and software solutions market segments.
• Provide data-driven recommendations to guide the product pipeline and portfolio strategy.
• Owes Strategy Map Creation: Goals Objectives, Strategies, SWOT, Proposed Tactics based on SWOT, Competitive Analysis (include competing treatment modalities where applicable to TAM)

Portfolio and Roadmap Development

• Develop, maintain, and communicate portfolio roadmaps; lead opportunity screening, business case evaluation, investment recommendations, and resource prioritization to ensure alignment with business goals, customer needs, and strategic priorities.
• Maintain portfolio performance and recommend investment, sustainment, expansion, partnership, acquisition, or retirement actions as appropriate.
• Evaluate market opportunities and develop business cases for new products, features, and enhancements to maintain clinical relevance.

Collaboration

• Collaborates heavily on Regulatory Plan: Priority markets, Rationale, and language strategy.
• New Market Expansion: Identify and collaborate broadly on potential new markets or target new customer segments, measured by market penetration metrics and revenue growth in the new markets.
• Competitive Positioning and Market Differentiation: Analyze competitor strategies, pricing models, and product portfolios to identify differentiation opportunities. Establish portfolio-level positioning, claims, differentiation strategies, and value messaging to support downstream commercialization activities.
• Foster Strategic Partnerships: Establish and nurture inorganic partnerships with complementary businesses or influencers to amplify brand reach and drive mutually beneficial growth. Build partnerships organically within the Siemens Healthineers ecosystem to foster new product and service development. Build external partnerships with industry societies, medical societies, hospital groups and research firms to drive insights, research relationships which support the advancement of therapies, technology development and research.
• Cross-Functional Collaboration: Partner closely with New Product Introductions, Corporate and Business Development, R&D, Global Product Management, Commercial Leaders, and other key stakeholders to align priorities with portfolio strategy and customer needs. Partner closely with Global Product Marketing and Commercial Marketing teams to ensure portfolio strategy is effectively translated into commercialization plans. Monitor market adoption, portfolio performance, and strategic outcomes to inform future portfolio decisions and roadmap updates.

Financial Planning and ROI Analysis

• Partner closely with internal finance team to drive the development of financial models and ROI analyses to prioritize investments in product development and marketing initiatives.
• Ensure marketing efforts deliver measurable business outcomes and support revenue growth targets.