Director, Investment, Social

Key Responsibilities

• Establish a center of excellence that efficiently executes paid social initiatives while driving innovation aligned to business goals.
• Develop and execute social strategies for both evergreen and event-based campaigns, working closely with internal / external stakeholders.
• Provide strategic guidance to clients; anticipate and address client needs and challenges; plan and develop measurable programs that are on strategy, within budget and exceed client objectives marked by clear success criteria (pre and post campaign) and benchmarks.
• Develop social strategies utilizing knowledge, experience, and strong analytical skills to extract insights from campaign data and provide well-developed quantitatively based recommendations to accomplish client goals and objectives.
• Optimize targeting, segmentation, and performance across product categories, audiences / personas, and industries, continuously analyzing data and making recommendations for improvement.
• Drive digital marketing innovation by harnessing AI-driven automation, emerging technologies, and cutting-edge industry best practices to position Rise as a leader in social.
• Manage financials, including budget allocation, client billing, team billability and account profitability.
• Deliver insightful and persuasive presentations to clients and prospects.
• Own execution accuracy across all team members.
• Responsible for managing a team of direct reports (remote and across all Rise locations) with accountability for all aspects of team oversight, including employee onboarding, employee training, employee performance (accountability and behavior), employee retention.
• Overall control of workflow and assigned responsibilities within the team; oversee the progress of all projects and provide assistance, where necessary, to ensure timely completion; quickly and tactfully troubleshoot employee and client issues.
• Collaborate with leadership and peers to develop solutions that will enhance our operational efficiency, tools, and systems, and improve current workflows.
• Be a thought-leader; proactively advise on social trends, tools, technologies, and recommend direction for investment and implementation; seek opportunities to vet and test new technologies.
• Partner with the Director, Partnerships to cultivate strong relationships with social partners, including responsibility for JBP stewardship, as assigned.

Job Requirements

• Appropriate education and / or experience may be substituted on an equivalent basis.
• Education: Bachelor’s degree (communications, marketing, advertising, or business); Ability to speak, read and write the English language.
• Certifications: Certificates in Meta, TikTok, Snap, YouTube required; experience with other social / social adjacent platforms a plus (X, Reddit, LinkedIn, Pintrest, etc.).
• Experience: 10+ years relevant work experience in digital / social marketing; agency experience a plus; 5+ years of experience tactically managing campaigns in-platform; experience in / familiarity with additional digital channels (Programmatic, SEO, Affiliate, or Paid Search) is a plus; expert usage of Microsoft Office suite, with strong emphasis on Excel; experience building media plans and determining budget allocation on a yearly and monthly basis using different forecasting methodologies; experience developing, managing and leading high performance teams required; strong relationships with publisher and technology partners; expert knowledge of the importance and role of social within a media plan and how to leverage its strengths; client-facing and/or C-level track record; experience participating in new business pitches, both behind-the-scenes and in-the-room; proficient in social tactics and strategies; demonstrated experience managing strategy for large, complex clients with minimums of $5M+ spend per year while being held to strict client goals; strong analytical capabilities with aptitude to understand technical nuances associated with various media buying platforms in order to improve client results; proven experience in developing ongoing processes that positively impacted the profitability / efficiency of an account / team; proven experience facilitating and initiating creative thinking in the digital space: content, media, social, activation; establishes self as a trusted resource by developing relationships with key internal and external stakeholders; dedication to completing projects and tasks with passion and a relentless pursuit of excellence; ability to identify / recruit / retain top talent; experience positively managing personnel issues; superior oral and written communication skills; focus on fostering strong, collaborative relationships at a tactical level; high comfort level participating in brainstorms and ideation sessions; ability to work with a team to think tactically and execute accurately in order to align media execution with client needs; passion and desire to continue media and channel education by completing ongoing training and certification programs for platforms, media, leadership and other business skills.