Director, Internal Communications & Employer Brand

We need to output HTML fragment with sections: About the role? The posting includes description of company, what you'll be part of, responsibilities, requirements etc. We need to use

for section headings: e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. No Job ID. Remove boilerplate (EEO, etc). Include only sections with real specific content. We have content: company description (Circle is...). Could be "About the role" or "About the company"? The instruction says use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which sections have content. We have: - What You'll Be Part Of (company values, flexible work environment) -> could be "About the role" or maybe "About the company". But we can treat as "About the role" describing role context. - What you'll be responsible for -> Responsibilities. - What you'll work on (Internal Communications, Employer Brand, Content & Cross-Functional Partnership, AI-First Operations) -> could be part of Responsibilities or maybe separate sections like "Responsibilities" includes bullet points. - What you'll bring to Circle Core Requirements -> Requirements/Qualifications. - Preferred Background -> could be "Preferred Qualifications" but we only have headings list; we could include under Requirements or Qualifications. - Pay: Base Pay Range: $200,000 - $257,500 -> we can create Pay section. - Benefits: Not explicitly mentioned besides maybe flexible work environment, but not explicit benefits like health, etc. The instruction: never create Benefits section unless posting actually states them. There's no explicit benefits listed, so we should not create Benefits. - Schedule: Not mentioned; no schedule info. So omit. - Skills: Not explicitly listed as separate; but we could infer from requirements but better not to create unless explicit. The posting does not have a "Skills" heading; we should not create Skills section unless there is explicit list. So omit. Thus sections: About the role (or About the company?), Responsibilities, Requirements (or Qualifications), Pay. We need to use

for each section heading. Inside sections, use

for prose,

• for lists. We must preserve all substantive information, not invent or summarize away detail. So we need to include details from each bullet. Let's extract content. Company description paragraph: "Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com." What you'll be part of: "Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder." What you'll be responsible for: "As Director, Internal Communications & Employer Brand, you'll drive two of our most visible functions shaping how Circle is understood — by employees, by candidates, and by the world. This is a highly cross-functional role for a strategic builder, operator, and storyteller who can shape programs, elevate standards, and partner across the business to deliver clear, credible, and compelling communications. You'll play a central role in advancing Circle's internal communications approach across a distributed, global, remote-first workforce — helping employees stay informed, aligned, and connected to the company's strategy, priorities, and culture. You'll also advance Circle's employer brand, translating the employee experience into a strong, differentiated presence in the talent market." What you'll work on: includes sub-sections: Internal Communications: - Partner with senior leaders and cross-functional stakeholders, including HR and Corporate Communications, to develop internal communications plans for major initiatives, organizational moments, and company priorities – not reactive support, but proactive counsel on what to say, when, and how. - Help shape how Circle communicates company strategy and OKRs internally, translating priorities into messaging that feels relevant and actionable for employees across functions and regions. - Build and scale internal communications programs in partnership with the Employee Experience Director and other cross-functional partners to support engagement, connection, and understanding across a distributed workforce. - Evolve and maintain the operational infrastructure that makes communications effective and scalable, including: editorial planning, channel governance, distribution practices, and measurement frameworks. - Support Circle's intranet strategy and evolution, serving as the business owner steering this work in partnership with IT. - Support sensitive, high-stakes, and change-related communications with sound judgment, strong stakeholder partnership, and attention to timing, tone, and employee impact. Employer Brand: - Drive the ongoing evolution of Circle's employee value proposition (EVP) in partnership with Talent Acquisition, People leadership, and Marketing, ensuring it reflects real employee experience and talent priorities. - Lead employer brand storytelling and content strategy across priority channels — careers content, employee stories, social content, recruiting campaigns, and talent-facing moments. - Partner with Talent Acquisition to strengthen candidate experience as a brand touchpoint, using survey insights, feedback, and market signals to identify opportunities for improvement. - Build and maintain employer brand intelligence infrastructure — including LLM/AI sentiment monitoring across major platforms and competitive benchmarking against talent peers. - Drive Circle's presence in employer awards, recognition programs, and talent-focused external opportunities that reinforce the company's reputation as a destination employer. - Build and own Circle's alumni network — selecting and launching the right platform, developing community strategy, and creating engagement touchpoints that keep former Circlers connected to the brand as advocates, referral sources, and potential boomerangs. - Ensure alignment between employer brand, people narrative, and broader corporate story so candidates and employees experience a consistent, authentic picture of Circle. Content & Cross-Functional Partnership: - Oversee the development of high-quality content across internal and talent-facing audiences — executive messaging, employee features, onboarding communications, event content, and campaign materials. - Partner closely with Corporate Communications, Talent Acquisition, Employee Experience, and the broader People & Workplace team to ensure messaging is coordinated, timely, and mutually reinforcing. - Drive key communications moments in the employee lifecycle, especially new hire and onboarding communications, in partnership with program owners. - Serve as a trusted thought partner and communications advisor to People & Workplace leadership, Corporate Communications and cross-functional stakeholders. - Bring a change-management lens to communications planning, helping teams communicate in ways that build understanding, reduce ambiguity, and support adoption. AI-First Operations: - Build repeatable, AI-enabled workflows across internal communications and employer brand that improve speed, consistency, and scale while preserving quality and editorial judgment. - Use AI tools across the communications lifecycle — research, synthesis, drafting, localization, content adaptation, measurement, and workflow design. - Contribute reusable prompts, templates, and automations to Circle's shared AI ecosystem so the function benefits from scalable ways of working. - Identify where automation can improve the operating model — recurring content workflows, campaign support, insights generation, and process coordination. - Model strong judgment around where AI should accelerate work and where human voice, sensitivity, or relationship context should remain central. What you'll bring to Circle Core Requirements: List bullet points: - 12+ years of progressive experience in internal communications, marketing, HR communications, content strategy, or a related field, including meaningful experience operating in complex, cross-functional environments. - Exceptional writing and editorial judgment across formats, with the ability to adapt voice and messaging for executives, employees, candidates, and cross-functional audiences. - Strong strategic instincts paired with operational discipline — able to move between big-picture program design and the details required to make systems run well. - Strong track record driving internal communications programs at a fast-moving, global company — including communications planning, leadership messaging, editorial strategy, and stakeholder advisory work. - Experience shaping or scaling employer brand efforts, including EVP development, talent storytelling, campaign planning, or employer brand measurement. - Comfort using data and insights to assess effectiveness? Actually: "Comfort using data and insights to assess effectiveness, identify opportunities, and improve communications outcomes." - Proven ability to influence across functions and levels, build trust quickly, and drive progress through partnership rather than formal authority. - People management experience, with a track record of developing talent, giving clear feedback, and building strong, resilient teams. - Demonstrated AI fluency in a communications, content, or brand context — you actively use AI to improve quality, speed, and scale, and can translate that into practical team workflows. Preferred Background: - Background in financial services, fintech, digital assets, or another fast-evolving, highly regulated industry. - Experience supporting communications through rapid growth, organizational change, or major business inflection points (IPO, M&A, rapid scaling). Pay: Base Pay Range: $200,000 - $257,500 We should not include EEO etc. Now produce HTML. Structure:

  About the role

  Company description paragraph + What you'll be part of paragraph(s). Could combine into one

  or multiple

  . Probably separate paragraphs for readability. We need to preserve all substantive info, not invent. So we can have two

  inside the section. Then

  Responsibilities

  What you'll be responsible for paragraph.

  Then maybe we can have subheadings? Not allowed; only

  for section headings. We could keep bullet lists under Responsibilities for the detailed work items. Use

  • . We need to include all bullet points from "What you'll work on". Could group them under Responsibilities as a list. Alternatively we could create separate sections for each subcategory but not required; we can just list all responsibilities. Thus under Responsibilities we have a
    with many
    • items covering all bullet points. Then

      Requirements

      (or Qualifications). We'll use Requirements heading. Include core requirements bullet list. Then maybe a

      Preferred Qualifications

      but not in allowed headings list; but we could incorporate under Requirements as a separate list labeled "Preferred". However instruction: Use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. It doesn't forbid other headings? It says use

      for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies we should use those headings when appropriate. It doesn't say we cannot use other headings, but better to stick to those. Preferred background could be included under Requirements as a separate list with a note? Could add a

      stating "Preferred background:" then a

      . That's okay. Pay:

      Pay

      Base Pay Range: $200,000 - $257,500

      We must not include Benefits or Schedule. Now produce HTML fragment. Let's craft. Be careful to not include any markdown fences. We'll output:

      About the role

      Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at circle.com.

      Circle is committed to visibility and stability in everything we do. As