Director, Integrated Strategy (B2B)

About the role

You will develop and execute a range of integrated strategy projects for one or two B2B brands. One of those brands is a multi-brand healthcare enterprise where you will translating strategic direction into inspirational insights and briefs that enable great creative, content and experience execution to come together. This role demands fluency in two disciplines that most separate: Brand Strategy and Connections Strategy. You work from both perspectives simultaneously. You don't just translate between them,you hold them together with clear strategic thinking that helps them operate as one. You understand how strategy needs to live across earned, owned, and paid channels—including social and influencer partnerships and sales enablement. You turn strategic direction into clear big ideas and briefs grounded in buying group insight and media possibility. You work with creative content, experience and media teams to help them understand how their work fits together into a coherent whole and inspire both to think bigger and think together. You are the bold strategic voice in the room who helps teams see how their work connects and why that connection matters.

Location: New York. Brand: Dentsu Creative. Time Type: Full time. Contract Type: Permanent.

Responsibilities

• Translate strategic direction into powerful Catalyzing Ideas and briefs grounded in creative insight and contextual possibility
• Build the strategic rationale—not just what we're doing, but why it matters and how it moves the business
• Develop brand worlds that breathe life into ideas—articulating character, conviction, and edges with specificity
• Help creative teams uncover the strategic insight that should drive their work
• Identify how ideas work across the full B2B lifecycle
• Help media teams see how that idea scales
• Understand how ideas need to live in social and influencer contexts
• Develop content and sales enablement strategies that support the buying experience – going beyond the expected to elevate the brand a thought leader in the category while optimizing for LLMs
• Identify WHERE ideas reach the right buying groups and HOW they show up in context—across paid media, owned channels, social platforms, and influencer partnerships
• Research and surface buyer signals that inform where and when strategy becomes relevant and urgent
• Understand signal stacking—how multiple signals cluster to create moments of greatest impact
• Help teams understand how their work feeds the whole and why that connection matters
• Work with creative, content, media, social, and influencer partners to ensure strategy translates consistently across all touchpoints
• Help creative teams understand the experience strategy and what's possible
• Help media teams understand creative strategy and what ideas demand
• Bridge social and influencer thinking into the broader strategic conversation
• Bridge creative and media conversations so both disciplines understand they're working from the same foundation
• Think all languages simultaneously—you are fluent in creative strategy, experience strategy, content strategy AND media strategy, weaving them together
• Brief brand partners and internal stakeholders on strategy with clarity and confidence
• Be a reliable strategic voice partners turn to when asking "how should this idea work?" or "how does this fit what we're doing?"
• Engage with senior team to gather input and ensure alignment with enterprise priorities
• Support team leadership by modeling integrated thinking
• Mentor junior strategists, helping them understand systems thinking, not just tactical execution
• Ask good questions that help teams think beyond their discipline