Director, Integrated Insights & Analytics - Rare Disease
Biogen · Cambridge, MA · 2 mo ago
Sales$196k–$270k/yrFull-time
About the role
This is a hybrid position that requires in-person workdays weekly at our headquarters in Cambridge, MA.
Responsibilities
- Lead and manage the relationship with Franchise Leadership Team in support of the insights lead
- Drive insights agenda: Scope, lead, and deliver brand projects across core insights functions, including market research, forecasting support, competitive intelligence, brand analytics, and field analytics
- Be a subject matter expert in different areas of Decision sciences such as forecasting, patient analytics, market research and behavioral science and disrupt the thinking and introspection brand performance
- Deliver high quality ad hoc analyses to leadership that offer clear recommendations to drive brand strategy
- Proactively provide actionable insights to key stakeholders for both short-term resource allocation decision and long-term strategy development
- Collaborate with Advanced Analytics and Orchestration team and other Business Intelligence and Operations (BIO) teams to support initiatives to guide brand execution
- Lead Integrated Customer Plan (ICP) and Annual Operating Plan (AOP), and provide commercial team with comprehensive performance, target audience, and market insights to support strategy & resource investment
- Cultivate strong relationships and effective ways of working within MS Marketing team
- Pursue novel research methodologies that offer new capabilities and ways to optimize project efficiency
- Partner effectively with leadership to ensure that key business decisions are based on data/fact-based analysis
- Drive innovation in analytics and business execution to have impact on business performance
Qualifications
- 10+ years’ relevant experience with a life sciences company or consulting firm supporting the healthcare industry
- Consulting background strongly preferred
- Rare Disease experience highly preferred
- Solid understanding of commercial business and industry standard datasets – script (IQVIA, Symphony, etc.), Patient (Specialty Pharmacies/Distributors), and Managed Care (Symphony, etc.)
- Masters Degree preferred