Director, Integrated Demand Programs
Ladders · United States · 4 days ago
RemoteRemoteBusiness Development$130k–$180k/yrFull-time
Responsibilities
- Develop and execute integrated campaigns aligned with company priorities
- Build persona-based, multi-channel programs across various channels
- Align marketing programs to the full funnel, from awareness to revenue
- Own the content strategy across the buyer journey to drive engagement
- Orchestrate campaigns across multiple platforms including digital and field marketing
- Track and optimize performance metrics for pipeline generation and ROI
Qualifications
- 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
- Proven experience leading global, multi-channel demand programs
- Experience marketing AI/ML-based products or platforms
- Hands-on experience leveraging or implementing AI in marketing workflows
- Strong understanding of ABM, marketing automation tools (Marketo, Eloqua, HubSpot), and CRM (Salesforce)
- Experience partnering closely with enterprise sales teams
- Track record of driving measurable pipeline and revenue impact
Benefits
- Directly influence pipeline, revenue, and growth for a strategic AI portfolio
- Shape the market for AI and agentic AI in a rapidly evolving landscape
- Drive global marketing programs with extensive resources
- Apply AI to modern marketing execution
- Collaborate with top talent across Product, Sales, and Marketing
- Gain high visibility with senior leadership, impacting company strategy
Pay
$130,000 – $180,000 annually
Schedule
Remote - US based candidates only, no visa sponsorship available