Jobs · Business Development

Director, Integrated Demand Programs

Ladders · United States · 4 days ago
RemoteRemoteBusiness Development$130k–$180k/yrFull-time

Responsibilities

  • Develop and execute integrated campaigns aligned with company priorities
  • Build persona-based, multi-channel programs across various channels
  • Align marketing programs to the full funnel, from awareness to revenue
  • Own the content strategy across the buyer journey to drive engagement
  • Orchestrate campaigns across multiple platforms including digital and field marketing
  • Track and optimize performance metrics for pipeline generation and ROI

Qualifications

  • 10+ years in B2B SaaS marketing, demand generation, or integrated campaigns
  • Proven experience leading global, multi-channel demand programs
  • Experience marketing AI/ML-based products or platforms
  • Hands-on experience leveraging or implementing AI in marketing workflows
  • Strong understanding of ABM, marketing automation tools (Marketo, Eloqua, HubSpot), and CRM (Salesforce)
  • Experience partnering closely with enterprise sales teams
  • Track record of driving measurable pipeline and revenue impact

Benefits

  • Directly influence pipeline, revenue, and growth for a strategic AI portfolio
  • Shape the market for AI and agentic AI in a rapidly evolving landscape
  • Drive global marketing programs with extensive resources
  • Apply AI to modern marketing execution
  • Collaborate with top talent across Product, Sales, and Marketing
  • Gain high visibility with senior leadership, impacting company strategy

Pay

$130,000 – $180,000 annually

Schedule

Remote - US based candidates only, no visa sponsorship available

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