Director, Insights and Analytics

About the role

The position of Director, Insights and Analytics US is a dynamic member of the Thea Pharma, Inc. Insights and Analytics team. This position will work closely with internal and external stakeholders to develop strategic analysis, partner with brand teams, and ensure alignment on strategic initiatives. This individual will serve as a trusted analytics partner for commercial leadership and will shape decision making for current and pipeline products.

Responsibilities

• Act as thought partner for Sales, Marketing, Market Access, Medical, Supply Chain, and Finance teams to support cross-functional decision making
• Own ad-hoc analysis for Thea’s OTC product lines as well as legacy Rx products
• Provide strategic recommendations to brand teams based on relevant data and analysis to inform promotional priorities
• Lead annual brand planning analytics and research
• Translate business questions into analytical plans and provide actionable insights
• Define KPIs needed to track the health of product performance and inform strategic recommendations
• Triangulate multiple data sources and competitive trends to understand risks and opportunities for the US business
• Seeks out alternative/creative ways of meeting an information need, considering new techniques to address business challenges.
• Proactively track product launch performance and recommend data-driven solutions
• Primary Market Research
• Lead qualitative and quantitative primary market research projects from end to end to understand HCP/patient preferences, behaviors, and trends related to the eye care market
• Partner with cross functional teams (sales, marketing, medical) to guide research efforts and align with current strategies
• Summarize results into comprehensive presentations to senior leadership to translate research findings into effective strategies
• Forecasting
• Develop short‐term and long‐term product and market forecasts for OTC products, based upon sound assumptions, and present recommendation to stakeholders within the organization
• Evaluate and produce various forecast scenarios to account for variability in assumptions
• Ensure strong alignment on forecast assumptions and results with supply chain, finance, and marketing teams
• Develop commercial assessments, forecasts, cost/benefit analysis, cash flow models to evaluate pipeline assets as well as corporate development and acquisition opportunities

Qualifications & Requirements

• BA or BS degree (MBA or other advanced degree a plus)
• 10-12 years of progressive experience in insights and analytics roles within a pharmaceutical/biotech company
• Strong Excel skills are required
• Experience at startups is strongly preferred
• Understanding of data sources commonly used in biopharma such as Symphony, IQVIA, Veeva, claims data
• Understanding of primary market research methodologies, sampling, and survey design
• Working knowledge of SQL is preferred
• Experience in ophthalmology/optometric market is a plus
• Demonstrate ability to present to leadership and break down complex analyses into a cohesive narrative
• Excellent verbal and written communication skills
• Ability to connect analytics with the overarching business questions, and can understand the link between brand strategy and forecasts/analysis
• Proficient at PowerPoint for presentations
• Physical Demands & Work Environment
• This position requires prolonged sitting. Additionally, requires eye-hand coordination and manual dexterity enough to operate a keyboard, photocopier, telephone, and other office equipment.
• Requires normal range of hearing and vision to record, prepare, and communicate appropriately.
• Additional physical requirements include hearing spoken communication clearly.
• Can hear accurately the spoken word with moderate office noise
• Can apply deductive reasoning and understand complicated issues
• Can follow instructions and work rules and company policies
• Can follow safety and security practices
• Can meet deadlines and effectively deal with work stress
• Can accurately communicate ideas, facts and technical information
• Can maintain confidentiality of certain information