Director- Influencer Marketing (Urban Decay)

Key Responsibilities

• Develop Always-On influencer strategy (micro / mid-tier / macro) to build brand love and advocacy, grow an engaged community and recruit new creators into the brand funnel, informed by data driven insights and trends
• Increase the number of new and emerging influencers + KOLs entering the A&I funnel at scale, while simultaneously maintaining and growing relationships with current advocates (65% of time)
• Lead the “Win-Back” strategy to re-engage lapsed creators and prestige influencers for ongoing earned love
• Lead influencer paid campaigns (launch and evergreen) partnering with product marketing team
• Oversee high-level list building / target list for “earned” love, ensuring we are engaging with creators across multiple touchpoints (e.g. seeding, events, community management)
• Lead L'Oreal micro-influencer strategy, campaign planning and execution
• Own VIP Influencer / KOL relationships
• Partner with marketing and paid media team on boosting strategy to drive brand awareness, drive traffic and sales
• Liaise and collaborate with product marketing to ensure activations align with broader marketing plan + product messaging and drive business results
• Lead internal + external agency teams responsible for influencer strategy

Requirements

• Availability to work weekends, evenings, and holidays as needed

Capabilities, Skills & In-depth Knowledge

• Influencer Management: Identifying, recruiting, and building deep, authentic industry connections and third-party advocates, to enhance the visibility and reputation of an organization/brand
• Creative Thinking: Generating new ideas, untried approaches, methods or opportunities to create high added value
• Persuasive Communicator: Sells the brand vision to external partners
• Digital Native: Lives on TikTok/Reels and understands influencer landscape
• Data-Driven Marketer: Uses insights to optimize partner selection, like monitoring social media strategies and targets' preferences to collect and analyze data to identify (Pro/medical) influencers, new trends and preferences
• Agile Actioner: Identifies and reacts instantly to creator trends and sentiment
• Brand Guardian: Ensures influencer content stays "Luxury Indie."
• Collaborator: Collaborate effectively with cross-functional teams, including marketing, sales, product, and customer service, to ensure unified brand experience

Salary Range

$128,000 - $180,000 + bonus