Director - Influencer Marketing

About the role

Position Summary Caris Detect is redefining how cancer is detected, and we believe influence will become one of our most powerful growth engines. The Director, Social Media & Influencer Strategy will build a modern influence ecosystem that extends far beyond traditional social media by connecting consumers, patients, healthcare professionals, wellness communities, ambassadors, creators, and other trusted voices through authentic engagement and compelling storytelling. Working closely with Marketing leadership, this individual will bring deep expertise in social media, influencer marketing, community building, and audience intelligence to translate strategic priorities into measurable business impact while helping establish Caris Detect as one of the most trusted and culturally relevant brands in healthcare. This is a hands-on leadership role for an individual who enjoys developing strategy while also executing, optimizing, and continuously evolving high-impact social media and influencer programs. This is a full-time position reporting to the Vice President, Marketing – Caris Detect. Success in this role will be measured by growth in brand awareness, trusted engagement, audience development, influencer impact, and measurable contribution to commercial objectives.

Responsibilities

• Own the Caris Detect social media strategy and presence across all priority channels, ensuring consistent messaging, brand standards, scientific accuracy, regulatory compliance, and high-quality execution that strengthens brand awareness, engagement, and community growth.
• Develop and manage the social media editorial calendar in collaboration with Product Marketing, Medical Affairs, Commercial, Digital Marketing, Clinical Care, Corporate Communications, Creative, and other cross-functional stakeholders.
• Create, publish, optimize, and analyze social media content while continuously improving channel performance through audience insights, analytics, and best practices.
• Partner with Creative and Digital Marketing to ensure social media content aligns with integrated marketing campaigns, product launches, and brand strategy.
• Develop and execute executive social media strategies that elevate Caris Detect leadership, thought leadership, and brand visibility.
• Build and execute integrated influencer, ambassador, and creator programs that support commercial priorities, product launches, brand awareness, and customer engagement.
• Ident