Director, IMC

Job Summary

Essential Functions:

• Own end-to-end IMC for the assigned brand pods across paid media, owned channels, earned, partnerships, and in-store.
• Author the integrated marketing campaign brief each quarter, translating the business objectives into actionable marketing channel strategy.
• Lead the cross-functional IMC Pod to develop integrated campaign plans, including specific investment decisions, test and learn plans, asset recommendations, and tactics across paid media and owned channels.
• Build and maintain the assigned brand's campaign calendar 90 days ahead of every flight.
• Orchestrate cross-functional pod execution across paid media, CRM, social, creative, brand, and operations, ensuring assets are on brief.
• Co-develop and execute the assigned brand's 100-day marketing plan in partnership with brand leadership during onboarding and transitions.
• Deliver campaign post-mortems and ensure learnings feed the next planning cycle.
• Manage budgets in accordance with approved plans and the Company's brand-funded marketing investment standards.

Performs other duties as assigned.

Conforms with all corporate policies and procedures.

Education

Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.

Work Experience

8+ years of integrated marketing communications, integrated marketing, or brand marketing experience.

• Demonstrated multi-channel orchestration experience across paid, owned, earned, and partnership channels.
• Demonstrated campaign-calendar discipline, including managing 90-day-ahead planning cycles.
• Proven track record managing cross-functional teams or agency partners.
• Multi-brand, franchise, or portfolio context preferred.
• Experience supporting brand-leadership transitions preferred.

Skills

• Strong executive presence; able to represent marketing to senior brand leadership.
• Cross-functional credibility with paid media, CRM, creative, brand, and analytics partners.
• Builder's mindset; comfortable installing operating rhythm where none exists.
• Strong written and verbal communication skills.
• Sound judgment in managing brand-funded marketing investments to fiduciary standards.

Travel Requirement

May be required to travel up to 25% of the time. Occasional travel to brand offices, franchisee meetings, agency reviews, and on-site activations as required.