Director, HCP Marketing

About the role

Bicara Therapeutics is seeking a Director, Healthcare Professional Marketing (HCP) Lead to develop, lead, and execute HCP marketing strategy and promotions for Bicara’s lead candidate, Ficerafusp Alfa. This high-impact, highly visible role partners closely with Commercial Strategy, Commercial Operations, Market Access, Medical Affairs, Insights & Analytics, Legal & Compliance, Competitive Intelligence, Sales, and Training. The role involves managing agency partners and overseeing workstreams with broad internal and external collaboration. Based in Boston with a hybrid schedule (three in-office days per week).

Responsibilities

• Lead HCP marketing strategy for Ficera’s lead indication in 1L R/M HPV-negative HNSCC, including market opportunity assessment, competitive landscape analysis, customer segmentation, and product positioning.
• Develop and execute the HCP launch plan across personal promotion, digital/media marketing, peer-to-peer promotions, and congress channels.
• Lead the development of the HCP messaging platform, including core visual aids, derivative materials, and training resources.
• Oversee HCP Digital/Media strategy, including omnichannel execution, educational resource deployment, and KPI optimization.
• Collaborate with Medical Affairs, field teams, and commercial strategy to align HCP messaging and launch objectives.
• Engage with physician experts (KOLs, regional opinion leaders, and community stakeholders) to identify market needs and opportunities.
• Partner with sales training and field leadership to develop learning standards and product certifications.
• Ensure compliant marketing processes and programs consistent with regulatory, legal, and ethical guidelines.
• Manage and track budget spend to stay within approved limits.

Requirements

• Bachelor’s degree required; advanced degree preferred.
• 8+ years of experience in biopharma, marketing, or commercial roles.
• Oncology experience required; new product launch experience preferred.
• Experience operating in evolving market and organizational dynamics.
• Strong clinical, scientific, marketing, and oncology business acumen.
• Experience developing brand plans in support of business objectives.
• Strong communication and cross-functional leadership skills.
• Alignment with Bicara’s core values.
• Ability to travel up to 25% of the time.

About the company

Bicara Therapeutics is a clinical-stage biotech company pioneering bifunctional antibodies for targeted tumor modulation. Founded in 2020, we’ve built a global team of over 100 employees headquartered in Boston. Our lead asset, ficerafusp alfa (FICERA), is a potentially first-in-class bifunctional EGFR-directed antibody combined with a TGF-β ligand trap, designed to deliver superior efficacy, improved safety, and enhanced durability directly at the tumor site. FICERA addresses key challenges in solid tumor treatment by enabling immune cell penetration, reducing fibrosis, and reversing TGF-β-driven resistance mechanisms.

Pay

Compensation range: $231K – $269K.