Director, Hardware Partnerships

What You’ll Do

• Own Hardware BD and Partnerships Strategy
• Device-to-device integrations, sensing partnerships, OEMs, and hardware-anchored ecosystem plays (NFC, BLE, automotive, travel hardware surfaces)
• Software/API and data-layer partnerships are owned by the Ecosystem Partnerships team, this role partners closely with them on overlapping surfaces.
• Define a multi-year vision for hardware partnerships across Oura’s current and future devices.
• Identify opportunities to:
• Deepen member engagement and retention
• Drive distribution of Oura’s hardware portfolio through “better-together” integrations
• Unlock new revenue streams for Oura
• Continuously evaluate and source external hardware opportunities
• Build and Scale Oura’s Hardware Partner Portfolio
• Serve as the DRI for Oura's hardware partnerships portfolio, building it from the early existing foundation into a defined, scalable program that expands Oura's sensing and hardware capabilities.
• Source, scope, and manage partnerships end-to-end, from initial evaluation through launch and post-launch performance.
• Build the strategy and execution plan for each partnership, integrating a deep understanding of our hardware architecture, our partner ecosystem, and GTM motion into a coherent plan.
• Ensure every integration is intuitive, trusted, and meaningfully improves the member experience.
• Closely Collaborate with Product & Engineering Teams
• Define sensing and integration architecture for new partner categories
• Security, compliance, and reliability requirements
• Future-proofing for additional use cases across the hardware roadmap
• Translate partner requirements into clear product direction and prioritization.
• Go-to-Market & Awareness
• Co-own the GTM strategy for hardware-enabled experiences with Commercial and Marketing leadership, accountable for partner launch outcomes, attach rates, and joint awareness metrics.
• Drive awareness with partners and members so each integration is recognized and valued, not just available.
• Position Oura’s hardware partnerships as a differentiated extension of our mission and member experience.
• Shape Hardware-Led Differentiation
• Partner with product, engineering, science, and market leaders on hardware-anchored propositions, movement, and powering broader lifestyle capabilities (OEMs, NFC, BLE).
• Identify where partnerships deepen differentiation and reinforce Oura’s moat.
• Strengthen Oura’s position as the health-sensing platform of choice.
• Lead, Grow, and Own Outcomes
• Build and lead the Hardware Partnerships team from the ground up and scale the team as the portfolio matures.
• Navigate regulated and health-adjacent categories with legal, clinical, and regulatory partners.
• Own targets for device-anchored partner launches, attach rates, and ecosystem revenue across priority ICPs.
• Leadership Accountability
• Accountable to Oura’s leadership team, including Product and Commercial leaders, for:
• Adoption and usage metrics
• Launch outcomes and overall experience quality
• Partner success
• Define and track KPIs that measure both near-term launch success and long-term portfolio value.

Qualifications

• 10+ years in BD or partnerships roles at consumer hardware, IoT, automotive, or adjacent businesses, ideally with deep, hands-on experience inside hardware-first companies.
• Proven track record negotiating and scaling complex hardware partnerships across technical, commercial, and GTM dimensions.
• Strong ability to operate as a builder and connector across Product, Engineering, Commercial, Legal, Finance, and Marketing.
• Strategic thinker who can also drive execution in ambiguous, 0→1 environments.
• Comfortable influencing senior leaders without direct authority, and operating at the pace of a fast-moving consumer hardware company.
• Genuine passion for building products that blend hardware, software, and member value into something better than the sum of its parts.

Nice-to-Haves

• Experience launching hardware integrations with major OEMs
• Background in regulated health/medical device categories
• Track record of building partnerships orgs from 0→1 inside fast-scaling consumer hardware companies

Benefits

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave

Company Culture

• We are proud to be an equal opportunity workplace.
• We celebrate diversity and are committed to creating an inclusive environment for all employees.

Equal Opportunity Employer

• We do not consider candidates residing in the following states: Alaska (AK), Delaware (DE), Iowa (IA), Mississippi (MS), Missouri (MO), Nebraska (NE), Rhode Island (RI), South Dakota (SD), Vermont (VT), West Virginia (WV), and Wisconsin (WI).

Disclaimer

• Beware of fake job offers! We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note: Our jobs are listed only on the ŌURA Careers page and trusted job boards.
• We will never ask for personal information like ID or payment for equipment upfront.
• Official offers are sent through Docusign after a verbal offer, not via text or email.
• Stay cautious and protect your personal details.
• To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location.
• Oura is not responsible for any fees related to unsolicited resumes.