Director, GTM Operations Analytics and Insights

About the role

Equinix is the world’s digital infrastructure company®, shortening the path to connectivity to enable the innovations that enrich our work, life and planet. A place where bold ideas are welcomed, human connection is valued, and everyone has the opportunity to shape their future. A career at Equinix means being at the center of shaping what comes next and amplifying customer value through innovation and impact. You’ll work across teams, influence key decisions, and help shape the path forward. You’ll find belonging, purpose, and a team that welcomes you—because when you feel valued, you’re empowered to do your best work. Analyzes complex business problems and issues using data from internal and external sources to provide insight to decision-makers. Identifies and interprets trends and patterns in datasets. Builds recommendations to improve business unit effectiveness. May develop methods for measuring effectiveness of business unit work. Defines or contributes to analytics strategy. Works to ensure global consistency in data and analytic methods. Works to make data available and increase employees' capability to interpret and use data and analytics tools effectively. May partner with other professionals to develop, assess, facilitate and/or lead programs and processes to support business objectives and strategy implementation.

Responsibilities

• Sets the strategy and direction for GTM analytics, insights, and reporting, defining how the organization measures performance and where analytics investment delivers the greatest business impact.
• Serves as a strategic partner to senior executives and client groups across Sales, Marketing, Customer Success, Finance, and IT — shaping the questions that matter, surfacing emerging business problems, and influencing decisions at the C-suite level.
• Equips leaders with the data, forecasting, and predictive and prescriptive insights they need to make critical business decisions, while owning the integrity and global consistency of the data definitions those decisions rest on.
• Leads, mentors, and scales a high-performing analytics team, evolving its capability from reporting to insight generation and raising data fluency across the business.
  • Analytics Strategy and Thought Leadership
    • Drives strategy and direction for analytics and analytics priorities, ensuring alignment with business needs and EDNA commitment
    • Brings value to each ask and drives strategy and forward-thinking analytics that would have a stronger business impact.
    • Provides support and development for Analysts and Senior Analysts
    • Stays connected with developments in GTM analytics in external markets and suppliers
  • Client and Stakeholder Management
    • Builds relationships and partners with stakeholders (i.e. IT, Finance, senior executive business leaders) to understand requests, make recommendations, implement solutions, and influence decisions.
    • Coaches client groups to present data and insights to business leaders for better adoption and use of insights
    • Consults with senior executives and external subject matter experts to unearth emerging business problems requiring instrumentation
    • Leads prioritisation of asks for support from EDNA teams
  • Data Definitions & Integrity
    • Drives evolution of current data definitions with key stakeholders (including global and regional functional leads, Finance, EDNA and other functions) for GTM owned measures
    • Proactively identifies key emerging business metrics needed to adapt to evolution of business and strategy
    • Coordinates with