Director, Global Trade Marketing - Philosophy

COTY is looking for smart leaders who are tenacious, passionate, and fearlessly kind.

About the role

Global Trade Marketing Director of Philosophy will play a leadership role in providing strategic commercial guidance worldwide to deliver projected net revenues growth and market share gain and expand the brand in the US, Canada and other international markets. The role is responsible for translating the Global Brand Strategy into a clear trade and omnichannel strategy.

As a fully end-to-end team, the trade marketing leader works closely with global marketing product innovation leaders, the US Activation team, the DTC.com team, and crucially the leaders of the affiliates (US, Canada, and top European/APAC markets) to deliver robust 4P and global trade marketing toolkits for all launches and detailed 4P playbooks for commercial excellence, including clear retailer priorities and investment allocations across channels. This includes omnichannel promotional guidelines.

This position reports to the SVP Global Marketing of Philosophy and collaborates with marketing and cross-functional directors across the Philosophy and COTY teams.

Responsibilities

• Co-lead the AOP strategic plan development by providing strategic guidance on Brand A&CP model, launch innovation rate, and commercial initiatives.
• Develop omnichannel strategy and trade marketing playbooks for top markets, including launch toolkits by top retailer.
• Develop promotional guidelines and approve and monitor across key customers.
• Build 3Y brand P&L in line with net revenue and profit ambitions defined by finance while ensuring perfect alignment with the global commercial team.
• Define Commercial Guidelines and ensure the defined strategy is well implemented.
• Proactively propose business strategy and operational framework for new retail engagements and manage approvals for new doors, new markets, and new e-commerce platforms.
• Define winning line-ups and initiatives with the help of LCM and Brand Team.
• Develop strategy to win in key KCP periods with activation teams.
• Lead giftset forecasting with the markets.
• Monitor pricing trends and define strategy with the global pricing team, ensuring pricing implementations meet deadlines aligned with the brand and global pricing team.
• Provide monthly retail sales NR and innovation reporting in concert with activation/business intelligence teams, including finance.
• Be the driving force with all top markets, especially the US, for trade marketing strategy and execution across priority channels/retailers including Ulta, Philosophy.com, Amazon, and QVC.

Trade Marketing at Global Level

• Ensure perfect brand execution of all brand initiatives (360 new launches, KCPs, and animations).
• Review and influence market trade and marketing plans.
• Consolidate new launch feedback (what worked, what didn’t, what is possible) and provide feedback to multi-functional teams.
• Align cross-functions on specific market needs in terms of assets and initiatives.
• Monitor commercial readiness, propose mitigation plans, and escalate if needed.
• Prepare proactive reports when escalation to top management is needed.
• Ensure retail excellence and implementation of global merchandising strategy.
• Create cross-functional work streams (POE/Training/Marketing/Merchandising) to implement ROI-driven 360 initiatives.
• Serve as the key lead for the CCO Paris team for commercial strategies, COMEX, and retailer decks for launches.

Teamwork

• Infuse a new collaborative mindset, stimulating creativity, accountability, and engagement.
• Act as a player-coach as part of the leadership team of Philosophy with high visibility to senior management, including Region Heads, CBO, CCO, and CEO.

Requirements

• 5-7+ years of related trade/marketing experience.
• Undergraduate degree required; MBA a plus.
• Must have beauty experience, ideally in skincare/fragrance.
• Experience with retail channels including Ulta and Amazon.
• Strategic thinker, autonomous, decisive, and collaborative.
• Ability to foster best-practice thinking.
• Strong ability to manage complexity.
• Strong business acumen and results/success-oriented mindset.
• Excellent team player with the ability to build, foster, and nurture strong relationships across cross-functional and affiliate teams.
• Excellent oral and written communication, analytical, creative, and financial skills.
• Strong leadership presence with top leaders, including heads of markets and Executive Committee members up to and including the CEO.

Benefits

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a flexible philosophy of remote working gives everyone the freedom to choose what works for their individual circumstances and empowers them to always perform at their best.

Pay

Salary Range: $150,000–$190,000