Director, Global Marketing (Digital Solutions)

The Opportunity

Otis is transforming from a world-leading elevator manufacturer and service provider into a connected mobility company. Digital solutions such as customer portals, connected services, AI-driven insights and IoT-enabled products are becoming key differentiators and growth drivers. We are seeking a Director, Global Marketing (Digital Solutions) to define and execute the global marketing strategy for our digital portfolio, translating technology into compelling customer value propositions that accelerate adoption, commercial growth and customer loyalty.

Why This Role Matters Now

Now, Otis has 2.3 to 2.5 million units under maintenance worldwide, we are uniquely positioned to create new revenue opportunities and strengthen customer relationships. Digital solutions are becoming a strategic growth pillar. Customers increasingly expect connected, data-driven outcomes rather than equipment alone. Otis has an opportunity to position itself as a leader in connected mobility, differentiating itself through software, AI and digital services.

Key Responsibilities

• Define the Global Digital Solutions Marketing Strategy
• Develop the long-term global marketing vision and strategy for Otis’ digital solutions portfolio.
• Establish the strategic marketing roadmap aligned with Otis’ growth ambitions and digital transformation strategy.
• Define the marketing operating model, governance and best practices for digital solutions across global and regional teams.
• Prioritize investment and marketing activities based on commercial opportunity and customer value.
• Create a new global marketing capability dedicated to digital products and connected services.
• Develop scalable processes, frameworks and playbooks for product launches, customer adoption and lifecycle marketing.
• Introduce modern B2B product marketing practices and ways of working.
• Define how digital marketing integrates with Product Management, Sales, Regional Marketing and Digital Technology.
• Own the Global Go-to-Market Strategy
• Lead the end-to-end go-to-market strategy for all digital solutions.
• Define market segmentation, customer personas and buying journeys.
• Connect with customers and develop compelling value propositions and positioning.
• Build, develop and execute launch & promotional strategies for new and existing digital solutions.
• Establish Customer & Market Intelligence
• Build Voice of Customer programmers.
• Conduct customer interviews.
• Develop customer personas.
• Understand digital buying behavior.
• Monitor competitors.
• Benchmark industry best practice.
• Identify future market opportunities.
• Sales enablement
• Sales playbooks & training
• Customer presentations
• ROI tools
• Battlecards
• Customer stories and case studies
• Measure Commercial Impact
• Digital pipeline
• Audoption
• Revenue & Sales
• Product launch success
• Campaign ROI
• Customer engagement
• Sales utilization
• Market share (where measurable)
• Leadership
• Partner & influence regional leadership teams and cross-functional teams
• Establish and operate a governance

Ideal Candidate Profile

• Experience 10+ years in B2B product marketing, digital solutions marketing or SaaS marketing.
• Experience marketing IoT, connected assets, software platforms or industrial digital solutions.
• Track record delivering global product launches and go-to-market strategies.
• Experience in matrix organizations with global and regional stakeholders.
• Background in building technologies, industrial automation or enterprise software preferred.
• Capabilities Strategic product marketing Go-to-market leadership Value proposition development Customer-centric mindset Commercial acumen Data-driven decision making Executive communication Stakeholder influence Digital marketing and demand generation AI and technology literacy Organizational Scope Global responsibility for the digital solutions marketing portfolio across the Americas, EMEA, China and Asia Pacific.
• Partners closely with Product Management, Global Sales, Digital Technology, Regional Marketing, Communications and external agencies.
• High visibility with Global Marketing and Growth leadership.

Pay

The salary range for this role is $170,000-$190,000. Pay within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs.

Benefits

Benefits details are not specified in the job posting.

Qualifications

Qualifications details are not specified in the job posting.

Skills

Skills details are not specified in the job posting.

Benefits

Benefits details are not specified in the job posting.

Pay

The salary range for this role is $170,000-$190,000. Pay within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, and business or organizational needs.

Location

The role is located in the United States of America, specifically in Connecticut, with remote options available.

Contact Information

To apply, please visit our careers page at careers@otis.com.